Ecommerce Site Design: Tell Me What You Really Think

Ecommerce Site Design: Tell Me What You Really Think

Site design is a primary determinant in online shopping. If your site looks dated or relies on inferior site design methodology it may be the reason your sales have not grown. Perhaps existing customers are used to the site, but what about new prospects? What impression do they have of your site? What would compel them to come back?

Take some time to research your competitor’s websites. What seems to work on their site? What have they done really well? How does this information stack up with your site? What have you learned?

Many ecommerce sites will phase in new site designs every two years or so. There are always new techniques and software applications to assist in the development of something that catches attention and is highly functional.

There is one area you should resist and that’s moving forward with a new site design that has been hastily put together simply to give your site a new look. Test the links and the functionality of the site design. Have friends and associates try a beta version of the site to bring to light any flaws in the design. There is nothing worse than pushing a new site design that is riddled with flaws and broken links.

Many sites have enjoyed using Flash design in site development only to discover search engines don’t access the information in Flash. While the functionality of Flash is a positive for visitors it may be best to develop a Flash and Non-Flash version of your site so search engines can read your site content.

The use of flashing text or multicolored text should be avoided. The text may get noticed, but generally for very negative reasons. Simple, compact text will provide the best means for visitors to understand what your site is designed to provide. Another reason content is so important is to keep all of your customers in mind. You may have both visually challenged and portable device customers that may use technologies that have space constraints. Many new site designs keep these limitations in mind.

Anytime you are developing an ecommerce site enlist the help of several trusted individuals who are willing to tell you exactly what they think of the site. Honest feedback is important when considering something with as much potential as an ecommerce site. A traditional businessman wouldn’t construct a building without consulting an architect so why should online business not strive to enlist the help of others in site development techniques, design and site appearance?

Ecommerce: The Next Dimension

Ecommerce: The Next Dimension

We’ve all tired of those pesky telemarketers who only seem to know how to call during supper or when we’re trying to get the kids to bed. We see the sales staff coming at us if we simply drive through the parking lot of a car dealership and there are times when we can’t go into a store without someone trying to convince us that we really need something different – and more expensive. This is the multi-dimensional space known as salesmanship.

Why We Like The Web

When ecommerce began many wondered how it would succeed when you had no mechanism for an active sales staff. Experiences with purchases have always been about how an item is presented in salesmanship and how all our questions are answered and all of our objections are overruled through persuasive arguments.

For the most part businesses on the web have truly succeeded in allowing the customer to be in control of their online shopping experience.

There are a few online stores that have an instant chat window where a representative will visit with you immediately after a sale and may attempt to either provide something different, an extended warranty or other special offerings.

The truth is most online shoppers like shopping on line because they are the true decision makers. The consumer is not rushed into anything.

That doesn’t mean the ecommerce store is not about salesmanship, but the focal point of the transaction rests with the consumer.

If you’ve done a good job of working through product descriptions and Frequently Asked Questions (FAQs) you will find that the quality of your content may have a direct relationship to sales volume.

Imagine being able to go into a store and look through everything without someone trying to supersize your shopping experience. Imagine being able to look at automobiles and compare rankings and options without a salesperson attempting to inflate one brand and sticking a pin in another. Imagine a place where you can find the color, size and brand you want without a special order.

This is the next dimension in shopping – and it happens online every minute of the day.

People truly are beginning to wonder why they put up with long line, parking issues, pushy sales associates and more when they can take control of their shopping experience and not worry about the other details that are always negatively associated with a shopping experience.

The world of ecommerce is here – the next dimension has been realized – shop on.

Search Engine Optimization And Why You Gotta Use It?

Search Engine Optimization And Why You Gotta Use It?

E-commerce is a cut throat business. You have to arm yourself with the proper know-how and the tools to make your site a cut above the rest. Each day, more and more sites are clambering to optimize their rankings in websites and if you lose your guard, you may just get trampled on and be left in the abyss filled with so many failed e-commerce sites.

Search Engine Optimization or SEO is a term widely used today by many e-commerce sites. For the past few years and the next ten years or so, search engines would be the most widely used internet tool to find the sites that they need to go to or the product or information they need.

Most people that use search engines use only the ten top search results in the first page. Making it to the first page, more so to the top three is a barometer of a sites success in search engine optimization. You will get a higher ratio of probability in being clicked on when you rank high. The more traffic for your site, the more business you rake in.

But, it is essential to grab a hold of that spot or make your ranking even better. As I aforementioned, each day is a new day for all e-commerce sites to make them selves rank higher using search engine optimization. It is imperative to make your site better and better everyday.

So just what is search engine optimization and do you have to use it? The answer to why you have to use it is an easy one. You need search engine optimization to be number one, or maybe at least make your site income generating.

With search engine optimization you can get the benefit of generating a high traffic volume. Let’s just say you get only a turn out of successful sales with 10 to 20 percent of your traffic. If you get a hundred hits or more a day, you get a good turn out of sales already. If you get only twenty to ten hits a day, you only get one or two if not any at all.

So once again, what is search engine optimization? Search engine optimization is utilizing tools and methods in making your site top ranking in the results of search engines. Getting yourself in the first page and better yet in the top half of the page will ensure that your site will generate public awareness of your site’s existence and subsequently generate more traffic, traffic that could lead to potential income and business.

Search engine optimization requires a lot of work to be fully realized. There are many aspects you have to change in your site or add as well to get search engine optimization. These will include getting lots of information about the keyword phrases that are popular in regards to your sites niche or theme.

You may also need to rewrite your sites contents so that you could get the right keyword phrases in your site without making it too commercial but light and informative. There are certain rules and guidelines to be followed with making your site’s content applicable and conducive to search engine optimization.

You will also need to collaborate with many other sites so that you could get link exchanges and page transfers. The more inbound and outbound traffics generated by sites among others are one of the components search engines uses to rank sites.

Try to search the internet for many useful help. Tips, guidelines and methods for search engine optimization are plenty to be found. Read many articles that can help you optimize your site in search engine results. The more knowledge and information you gather the better. This will all help you in getting those high rankings. This may require a little time and effort in your part but the benefits will be astounding.

If you can part with some money, there are many sites in the internet that can help you in search engine optimization. There are many sites that help in tracking keyword phrases that can help your site. There are also some content writers that have lots of experience in making good keyword laden content for your sites that have good quality.

Act now and see the benefits garner with search engine optimization. All of these will result to better traffic and more business for your site and company.

A Few Basics Of Online Money Opportunity

A Few Basics Of Online Money Opportunity

Is it still possible to make a good income with Google Adsense? After all, there was a report circulating this past fall that said Adsense was dead.

Adsense took a beating a short time ago when Google made some changes. But it is still possible to make some extra money with a Web site or two. It is even possible to make a good living with it.

What You Need

You need a domain name, a hosting account, and a niche topic. Preferably the niche is one that you know something about. That makes it easier to fill it with content.

If you want to make a good income with one or two Web sites then good content is a must. Your goal is to create a site that attracts people and keeps them coming back.

There are sites on the Internet, created by people just like you, that are getting thousands of visitors a day. The content is written by the site owner who cares about the subject. They are passionate about the topic and write from their heart.

These sites have grown in popularity simply by word-of-mouth and maybe some simple search engine optimization tactics. Good content will get noticed, although optimizing for the search engines helps.

Getting Traffic to Your New Site

Before your site can become popular through word-of-mouth you need to get the first visitors to your site. How do you let people know about your site?

Free tactics include posting in forums or blogs and putting your URL in the signature, posting on Yahoo’s Answers and again putting your URL in the signature, and writing articles and submitting them to article directories. These are all free, and they work very well.

Here’s a hint: Write an article each week for each site. Do that consistently and you can’t help but get traffic. It’s a great way to get backlinks, too, which are very important in getting ranked high in the search engines.

For further education (and for examples) visit sites like StevePavlina and JackHumphrey. These are two sites that get thousands of visitors a day. They are using the blogging software put out by WordPress, which is free.

Blogs are a simple way to build a Web site. Anyone can start one, and then tweak it as they become more experienced. Jack’s site didn’t start out looking that cool. He’s done some major changes to it in the last year.

Steve’s site looks very plain, but that doesn’t bother the millions of people who regularly visit his site. They are coming for the content.

A simple-looking site can generate several thousand dollars a month in Adsense, affiliate products, and donations. Yes, people actually donate to sites that offer them good content for free. Steve uses a WordPress plugin for collecting donations from visitors who want to give him money as a way of saying “thank you.”

A free forum that can provide a great education on the topic of Internet marketing for any newbie is available at DigitalPoint’s forum site. Be prepared to spend hours there searching through all the posts that give good tips on how to make money online. You can also sign up for free and post questions.

The basics of how to make money online have been described here, along with some examples to study and a forum to learn from. Now it is up to you to get started.

Whatever you do, don’t put it off. You can’t earn money online by just reading about it. You have to take action.

Web Development: The Mother Of Ecommerce

Web Development: The Mother Of Ecommerce

With the growth in web development there have been many businesses and organizations who have hired an in-house webmaster to manage the growth and direction of their business website. Some of these developers are making a significant salary.

Most successful online firms have concluded this is the new ‘business as usual’. The site looks good and is functioning well. The webmaster is on call to work through any difficulties the may arise with the site.

The webmaster may be in charge of improving Search Engine Optimization (SEO) and they may be working with a freelance or in-house writer to accomplish the goals of the company.

The difficulty many online businesses encounter is they typically have limited start-up capital and the hiring of a full-time in-house webmaster may result in the demise of the company from a financial perspective.

The primary impetus of any online business is to keep costs low and hope for a significant volume of customer orders. If the product is highly unique it may be possible to sell fewer items at a higher profit margin. This is an important concept in online marketing simply because it has a determinant factor in the way you develop and optimize your site.

If you are one of the many netrepreneurs that would like to learn to crawl before you walk or run then you might want to consider an integrated solution that places you in the drivers seat in terms on site development.

It is possible to develop a website that includes all the things you will need for ecommerce without the need for a webmaster. This strategy is possible even if you have no previous experience in web development.

By taking a highly detailed route through web development on your own through an ecommerce solution you can literally have a business website up and running the same day.

This solution also provides a sense of empowerment because the step-by-step process allows you to have full control over site functionality. You can customize the look and feel of the site and have satisfaction in knowing you are in control of the process.

Web development doesn’t have to be a mystery that only a select few can unravel. The process of developing a business website has become streamlined. The result is proving to be a boon to netrepreneurs with big ideas and limited income. If necessity is the mother of invention than website development tools is the mother of ecommerce success.

Search Engine Optimisation – Why You Need It

Search Engine Optimisation – Why You Need It

E-commerce is a cut throat business. You have to arm yourself with the proper know-how and the tools to make your site a cut above the rest. Each day, more and more sites are clambering to optimize their rankings in websites and if you lose your guard, you may just get trampled on and be left in the abyss filled with so many failed e-commerce sites.
Search Engine Optimization or SEO is a term widely used today by many e-commerce sites. For the past few years and the next ten years or so, search engines would be the most widely used internet tool to find the sites that they need to go to or the product or information they need.
Most people that use search engines use only the ten top search results in the first page. Making it to the first page, more so to the top three is a barometer of a sites success in search engine optimization. You will get a higher ratio of probability in being clicked on when you rank high. The more traffic for your site, the more business you rake in.
But, it is essential to grab a hold of that spot or make your ranking even better. As I aforementioned, each day is a new day for all e-commerce sites to make them selves rank higher using search engine optimization. It is imperative to make your site better and better everyday.
So just what is search engine optimization and do you have to use it? The answer to why you have to use it is an easy one. You need search engine optimization to be number one, or maybe at least make your site income generating.
With search engine optimization you can get the benefit of generating a high traffic volume. Let’s just say you get only a turn out of successful sales with 10 to 20 percent of your traffic. If you get a hundred hits or more a day, you get a good turn out of sales already. If you get only twenty to ten hits a day, you only get one or two if not any at all.
So once again, what is search engine optimization? Search engine optimization is utilizing tools and methods in making your site top ranking in the results of search engines. Getting yourself in the first page and better yet in the top half of the page will ensure that your site will generate public awareness of your site’s existence and subsequently generate more traffic, traffic that could lead to potential income and business.
Search engine optimization requires a lot of work to be fully realized. There are many aspects you have to change in your site or add as well to get search engine optimization. These will include getting lots of information about the keyword phrases that are popular in regards to your sites niche or theme.
You may also need to rewrite your sites contents so that you could get the right keyword phrases in your site without making it too commercial but light and informative. There are certain rules and guidelines to be followed with making your site’s content applicable and conducive to search engine optimization.
You will also need to collaborate with many other sites so that you could get link exchanges and page transfers. The more inbound and outbound traffics generated by sites among others are one of the components search engines uses to rank sites.
Try to search the internet for many useful help. Tips, guidelines and methods for search engine optimization are plenty to be found. Read many articles that can help you optimize your site in search engine results. The more knowledge and information you gather the better. This will all help you in getting those high rankings. This may require a little time and effort in your part but the benefits will be astounding.
If you can part with some money, there are many sites in the internet that can help you in search engine optimization. There are many sites that help in tracking keyword phrases that can help your site. There are also some content writers that have lots of experience in making good keyword laden content for your sites that have good quality.
Act now and see the benefits garner with search engine optimization. All of these will result to better traffic and more business for your site and company.

Web Designing & Animation India

Web Designing & Animation India

Web Designing & Animation India

What shows that sells! Letters are not enough to show up the things that you want to sell. Your web sites designing will show how professional is you and your business. Want to design such a web site that will catch your visitors’ imagination and multiply your ROI, then Modulesoft Solutions is the best destination for you. Modulesoft Solutions has a long expertise in web designing and animation. Currently Modulesoft Solutions deals with projects related to

Corporate Websites

Whenever Modulesoft Solutions has attempted to design a corporate websites, its first and foremost step is to begin with a user-centered approach to strategy, content, architecture, and design to create sites that deliver exceptional value, are distinctively branded, and most of all, easy to use.

Flash Intro

Modulesoft too provides Flash Intro design service. As we claim that we are one of the cost-effective e-commerce solutions providers, surely you will get a better deal with us. Hire our web designers and animation experts for designing a professional Flash Intro for your company.

HTML/Flash Templates

HTML/Flash Templates are ready-made web layouts that can be used for fast and high-quality web sites instantly. Thus you won’t be wasting your valuable time and hard earned money by hiring a designer or team for designing your web site. A business based company also can customize a business type html, flash or Photoshop template as Modulesoft does. Music, flowers, pets, art, photo, commerce (and many more) based html, flash or Photoshop templates can also be found on our website.

Flash Websites

Our Flash web sites can be much more than “Wow!” and surely your visitor would say “what a cool website!” Our web designer team can incorporate html, 3D graphics, audio and video into your website that will make your site a fully interactive multimedia experience for your user.

2D &3D Animation
Keeping pace with the competitive web designing industry, Modulesoft Solutions too offers its creative designing solutions including 2D&3D Animation and Visual Effects to its clients from both in India as well as all over the world.

PSD to HTML/XHTML to CSS

Forward us any static page layout (whether in a PhotoShop or JPEG form), we can design the document into fully functional XHTML and CSS. Modulesoft is committed to its high quality technical standards and promises to provide a advanced, highly optimized web document that will help your site rank better in search engines and visitor friendly.

Flash Header

Want to add some cool features like “Flash Header” to your website? Then don’t you try out Modulesoft Solutions’ designing service.

Modulesoft Solutions promises to provide you every advanced technological solution that our customers may look for online. It is our promise to provide complete e-commerce solutions (i.e. from web designing to web development; from application software to web promotion) to our clients. Check out our individual services for more details.

The Right Marketing Tool For You

The Right Marketing Tool For You

If you have a business to promote, you may want a marketing tool. But what is the best marketing tool for you? What marketing tool is widely used? Some of you may be asking what a marketing tool is. There are answers to these questions.
A marketing tool is something that a business uses to promote its product or service. This can be done through various means. But the main one is advertising (or marketing). A marketing tool can be any of the following: web design, SEO, photos or illustrations, autoresponders, and public relations.
The first marketing tool listed was web design. With a stunning web design, you can attract more people to your site. A web design that is easy to navigate also keeps people interested. It may also be memorable to keep them coming back.
The second marketing tool is SEO (search engine optimization). With search engine optimization you can guarantee that your site will be one of the first listed on a search engine. It does this by using link popularity and keyword popularity used in search engines. This will ensure more web traffic. In turn, this means more business.
The third marketing tool is photos or illustrations. If you have attractive photos or illustrations of your product or service, people will be more likely to purchase it. Get a professional to do this for you. The more photos or illustrations you have the better.
The fourth marketing tool is the use of an autoresponder. An autoresponder is a powerful marketing tool. It is used to automatically send out emails to people on your mailing list or to people who may have visited your sight. These automatic emails can list sales, promotions, or any other advertisement you’d like to have noticed to better promote your business.
The fifth and last marketing tool is public relations. Public relations are also a great marketing tool because it not only makes you look good, but it develops positive feedback of your business. This will in turn bring you more customers. Always build good rapport with your customers.
The best way to get different marketing tools is on the web. There are many sights that offer different marketing tools. They all vary in price from site to site. Most offer guaranteed results in a determined amount of time or they offer you a full refund. Some even offer a free trial period.
A marketing tool is the best way to promote you business. Using more than one marketing tool at a time will ensure even better results. Take your time and see which one is best suited for your business. If you can, try to use all 5!

When Email Marketing Does Not Work

When Email Marketing Does Not Work

Whether you are already involved in an email marketing campaign or are simply considering the possibility of launching an email marketing campaign it is important to note that email marketing does not always work. This means that sometimes despite your best efforts, or sometimes in spite of your best efforts, you email marketing campaign will either not generate the degree of success you anticipated or may not generate any success at all. This failure to generate success may be do to a variety of reasons. Some of these reasons may be a lack of interest on behalf of your target audience, failure to properly execute your email marketing strategy or poor planning in your strategy. This article will take a look at some situations in which email marketing is not effective and will offer some advice for dealing with these situations.

First we will consider why a lack of interest from target audience members can result in a failed email marketing campaign. Before investing time, energy and money into an email marketing campaign, it is worthwhile to hire a consultant to conduct market research. This research should provide valuable feedback such as demographics for the target audience and information on the probability these target audience members will be responsive to email marketing. This last piece of information in particular should help the business owner to determine whether or not to pursue email marketing as an advertising option. If market research indicates the members of your target audience are not likely to purchase the products or services you offer online or even use the Internet to research these products or services; investing in an email marketing campaign is not worthwhile. You may enjoy a small degree of success from this marketing effort but it is not likely to significant enough to warrant the time and effort required to achieve this small degree of success.

Another aspect of email marketing which can cause your marketing campaign to result in failure is the inability to properly execute your marketing plan. This is important because even the most well formulated marketing strategy can flounder if you are not able to properly execute these steps. For example, you may plan to use e-newsletters as a critical component of your email marketing campaign but if these e-newsletters do not appear to be professionally designed and written, frequently arrive late and do not offer valuable information, readers are not likely to invest in your products or services based on these e-newsletters. In each aspect of your email marketing campaign, you should strive to ensure the information you provide to your email recipients is informative, accurate and interesting. This type of copy is more likely to pique the interest of the readers.

Finally, poor planning can cause an email marketing campaign to falter. For example, if you were to issue a component of your email marketing campaign hoping to generate a huge interest in your products and receive a great deal of interest, you should be prepared to be able to sell your products. Not having enough stock on hand after you undergo a marketing effort can be a critical mistake because potential customers may lose interest if they have to wait for the products. This is just one example of poor planning causing problems but poor planning can cause a host of different problems including potential customers losing interesting, the creation of confusion regarding your products and services and even potential customers being angered by your email marketing.

E-Commerce Is Back On The Fast Track

E-Commerce Is Back On The Fast Track

How much holiday shopping did you do on-line this year? If you are reading this, then chances are good that you made at least one purchase on-line. Over 54% of all Americans did it [1]. A much higher percentage (>80%) of Internet users did it.
Not only did you do it, you liked it! Less than 7% of on-line shoppers reported a bad experience with 88% reporting they were satisfied or very satisfied [2]. It is clear that on-line shopping has come of age with such a high level of participation and satisfaction. It appears that past issues of trust, security, and bad ecommerce websites are replaced with good ecommerce sites, higher trust, better security, and just plain better execution and service by on-line retailers. Quick, easy, and convenient shopping overcomes the concerns people have had in the past.
With a whopping 35% increase in on-line holiday sales this year, up to $18 billion [3], one analyst calls it “a fantastic season for on-line retailers.” [4] This is the third straight season of record growth for on-line shopping. This year, 2004, is expected to follow the trend. US on-line sales are expected to grow from $55 billion in 2003 to $73 billion in 2004 [5].
In searching for some bad news, it was hard to find. The worst news was that 3.6% of on-line shoppers had a very bad experience where either the merchandise was not delivered on time or was delivered in poor condition. This is a small fraction even compared to traditional retail sales.
Can the news and trends about ecommerce retailing really be that good? The answer seems to be a resounding YES! Some of the more popular on-line markets have double digit penetration now. That means some on-line retailers are reaping over 10% of total market share in their industries with a rising trend. In addition, more on-line retailers are showing profits. In 2002, about 50% of on-line retailers showed a profit from their on-line operations while 70% did in 2003 [5].
So, if you are one of those 70% of on-line retailers making profits in 2003, sit back, breathe a big sigh of relief, and relish the moment. There won’t be much time to relax and enjoy your successes. New business is right around the corner.
If you are a business and don’t yet have an on-line sales presense, then it’s never too early to get started. To get ready for the 2004 holiday season, it’s best to start now.
Create ecommerce plan – 4/15/04
Select ecommerce software & consultant (NetSource can help) – 5/15/04
Build the website – 7/15/04
Put the website into operation, start selling- 8/15/04
Create on-line marketing plan – 8/15/04
Execute the marketing plan – 9/15/04
Ready for holiday sales – 11/15/04
It can be done quicker than the schedule suggested above, but, to do it right requires thought, planning, and time.
References:
[1] Nashville Business Journal, 12/4/03
[2] ASD/AMD Marketwatch E-Newsletter, 12/24/03
[3] eSpending Report, Goldman Sachs, Harris Interactive, Nielsen/Netratings, 1/5/04
[4] Abha Bhagat, Nielsen/NetRating, COMPUTERWORLD, 1/6/04
[5] ASD/AMD MarketWatch E-Newsletter, 10/16/03