Dummy’s Guide To Finding a Web Host

Dummy’s Guide To Finding a Web Host

One of the terms that new Web users see over and over is “Web Hosting.” A basic question we get from these folks is, “What is a Web Host?” and “What is Web Hosting?” This is natural for people who are new to the terminology of the Internet. They see the term “Web Host” pop up all the time on the Internet at various sites. Who better to ask for a definition than Web-Hosting-Reviewz ?
Definition
The term “Web Hosting” is simple, but the mechanics behind it are not. Web Hosting is a term that was coined to explain the services performed by someone that “hosts” a Web site on the World Wide Web. You already know that a host is someone that facilitates an event, or a function, like the host at a party, or an emcee on the radio or TV. In our case, a “host” involves a computer that is setup to control the networking and communications necessary to allow a Web Site to display specially formatted documents on the World Wide Web. Typically, these documents are formatted using a special language called HTML (Hypertext Markup Language) that supports mouse click connections to other similar documents on the World Wide Web. These HTML documents are normally called Web Pages, and you are looking at one such page now in your browser window. To keep track of these Web pages in an organized manner, individual and specific areas are set-aside for them called Web Sites. A Web Site may hold one Web page, or thousands. Web sites are stored on “host” computers that are connected to the Internet and setup to communicate their contents to the rest of the Internet. The people and companies that handle these special computers are called Web Hosts. The computers that handle the Web Hosting chores are called Servers, and they may serve any number of Web sites, one or even hundreds.
A Web Host ensures that the Web Servers that contain the Web Sites are functioning properly all of the time. That may include adding a customer’s Web sites to the Servers, moving Web sites from one Server to another, deleting old Web Sites, monitoring the amount of Internet traffic and activity taking place and a multitude of other tasks required to ensure smooth operation. Web Host companies come in various shapes and sizes, and many specialize in certain types of Hosting. Our staff at Web-Hosting-Reviewz refers to these special Web Hosting types as Web Host Communities.
Impact
There is little argument in the fact that the Internet and the World Wide Web have changed the world forever. The Internet has greatly affected the economies of all the major industrial nations, and is beginning to have its affect on other nations as well. However, it is important to remember that the Internet would be nothing without the Web Host. Every single one of the millions and millions of Web sites, from simple one-page advertisements to e-commerce online super stores, reside on a Web Server that is administered by a Web Host in some capacity.
URLs, Domains and Addresses
Each Web site has a “home” on the World Wide Web and each home has an address. In fact, this is much like your own home where there is an actual physical area where each Web site resides. As mentioned above, this physical area is called a Web Server. A Web Server “serves up” Web pages and is actually somewhat similar to your personal computer except that it is capable of connecting to the Internet in a manner that allows the rest of the Internet to see the Web sites residing there.
In its simplest form, space is “rented” on a Web Server for a Web site, much like renting property. The Web Host facilitates the Hosting efforts by creating an “address” for the site on the World Wide Web so the Internet community can find it. A Web site address is generally called a URL (Uniform Resource Locator). In fact, every page on the Internet has a URL, with the URL being the primary method through which you find the Web site.

Along with the name and path of the actual Web Page document, the URL includes a Domain name or a series of numbers called an IP address. Like your home address, the URL makes it easy for people to find any Web site on the Internet.
So what is an IP Address? This is a unique set of numbers that Web Servers connected to the Internet are identified by. An IP (Internet Protocol) address is composed of 4 sets of numbers separated by periods (such as 111.222.33.444 – sometime called a “dotted quad”) and hence is fairly difficult to remember. IP Addresses are great for computers talking to one another, but most of us use normal words in our communication so we assign an identifier, called a Domain Name, to the IP address. The Domain Name makes it easier to remember and use.
You probably already know what a Domain Name is. It’s the familiar “DOT COM” name you see in commercials. Web-Hosting-Reviewz and Yahoo are examples of Domain names. The IP Address hardly matters to us as long as we know the Domain Name.
Basic Kinds of Web Hosts
There are plenty of Web Host companies that will rent you space on a web server and there are a wide range of services available to you. Services can range from free hosting to buying your own Web Server for your private use. However, choosing a host is not an easy task. There are so many features, services and options to consider. The most important factor is making sure that the host you choose will provide everything that you need. For instance, if you wanted to build a, E-Commerce store on the Internet, you would consider a Web Host that could provide at least the following:
• The ability to gather data
• The ability to show data to mass quantities of people
• The ability to sell consumer products and services electronically
• The facilitation of ideas on a global scale
Web Host providers have four basic types. These four basic types are the foundation of the majority of all Web Hosting on the Internet.
Sub-Domain
Sub-Domains are web plans that do not have their own web domain name. They reside in a sub-directory of a primary domain. These can include both free and pay packages. On the whole, the price is cheaper and the sub-domain plans are easier to setup with no addition costs of registering a domain name. The major drawback is name recognition. Since they are but branches off of a larger tree, the URLs are longer and harder to remember. For e-commerce sites, the ‘piggy-backing’ of a electronic store to another domain gives a less polished feel.

Virtual
A step above sub-domains in both professional polish and complication, virtual web sites are the most common. A virtual web site is one that has a domain name off of a server, which incorporates multiple users. Unlike sub-domains, virtual Web sites have a slightly higher price do to the registering of a domain name, but there is a lot more freedom as to content, size, usage, etc. Virtual web sites are your standard-issue Web site.

Web Server/Dedicated Server
Explained in more detail later in this article, dedicated and co-located web sites are the heavy hitters of the web host world. A dedicated server is a server designed solely for either one or a few customers. Because of this, service, space, overall usage, and control are at an optimum level.Dedicated users get a great deal of options and garner a lot of tech support from the web host provider staff. For this, these power users get a highly polished, good quality site, with room for lots of data, and even separate programs for a high cost.
Co-Location Servers
Co-Location servers are almost identical to dedicated servers with on exception. The machine itself is owned by the user (not rented) and is located in the web host provider’s server buildings. Co-located servers use the web host provider’s links to the Internet and infrastructure investments such as UPS systems, diesel generators, and climate control systems. Users usually have to pay the price of buying a whole server and renting out the location and usage of Internet connections, however single user use and access is guaranteed.
Our Main Web Hosting Communities (See Our Web Hosting Community)
We took the most popular categories of Web Hosting and divided them up into nine Web Host Sections. The following text outlines these categories and gives a brief description of each.
Cheap Hosting (or Budget Hosting):
We classify Cheap Web Hosts as ones that provide a standard grouping of services and hosting plans for less than 7.95 per month. These hosts provide a key stepping stone for users looking to move from Free Web Hosting to paid hosting, but do not want to pay a large monthly fee.
Budget Hosting plans typically include the following features:
• Own domain name (www.yourdomain )
• 1 to 25MB of disk space
• 1 to 10 e-mail accounts
• FTP account
• Microsoft FrontPage Support
• Basic Technical Support

Typical Budget Hosting Customers are:
• Family sites (photo albums, etc.)
• Single-page brochure sites
• Hobby sites
• Small personal interest sites

Database Hosting
The use of web-enabled databases provides of means of changing the way Web sites can be managed, produced and scaled. The use of a database as a means of holding Web page resources is an efficient means of data storage, allowing for easier search operations and a cleaner means of presentation. However, to use web-based databases requires both an understanding of database software, Web usage, and, in some cases, different aspects of programming languages.
The rise of interest in full-fledge database accounts continues as the Web Hosting industry provides more Internet connectivity as well as old-fashioned networking (intranet) capabilities. Database storage design is such that easy access and transfer of information is making it the number one way of transport ideas across both inter and intranets.
Typical Database Hosting plans include the following:
• 25MB to 1GB + of disk space
• Support for database applications (SQL, mySQL, and others)
• Advanced technical support options
• Sub-domains and redirect capabilities

Typical users of Database Hosting include:
• Museums
• Libraries
• Collectors
• Auction Sites
• Catalog Sites

E-Commerce Hosting
With the rising growth of the Internet, businesses are learning new ways to expand their storefronts. Businesses across the board are finding that the Internet hosts a multitude of opportunities for success. However, the task of setting up an e-commerce Web site is often not as simple as it seems. The Internet is proving to be the great equalizer, allowing the smallest of businesses to access markets and present a presence that allows them to compete against the giants in the industry.
Most small and mid-size online businesses aren’t candidates for hosting their own sites in-house. The cost of running an in-house operation as opposed to the profits one would make from such a venture renders the option unfeasible. Fortunately, there are alternatives. Companies specializing in E-Commerce Hosting abound, and enable even the smallest e-business to gain an online presence quickly and inexpensively.
Typical E-Commerce Hosting plans include:
• Own domain name
• 100MB to 1GB + of disk space
• 10 to 1000 e-mail accounts
• E-mail autoresponders
• E-commerce tools including storefront software
• Payment gateway and merchant service assistance

Typical users of E-Commerce Hosting include
• Stores
• Auctions
• Catalog Sites

Free Hosting
Fairly self-explanatory, free web sites are just that, free. Space, content freedom, and many other areas are severely limited. Technical assistance is virtually non-existent and the ability to make money off the site can be just as difficult. Free Web sites are good for dabbling in development and practice web creation as well as making personal or family Web sites, but not much else.
Typical Free Hosting plans include:
• Sub-domain (www.yourdomain.somehost )
• 1-5 E-mail accounts
• FTP upload support only
• E-mail only technical support

The typical users of Free Hosting include:
• Internet newcomers
• Teens
• Hobbyists

Full Service Hosting
A Full Service Host is a host that provides a thorough set of features and options. The technical staff also provides extra attention and care for its clientele. Items such as 24/7 technical support should not be unheard of. Features such as ASP, PHP3, CGI support, predefined CGI, Custom 404 pages, etc. should be standard.
Customers looking for full service sites usually require one or more of the following:
• More hard drive space
• More bandwidth
• Better Technical Support
• Need for advanced features
• Need for ‘extended’ services

Most Full Service Hosting plans will include:
• Own domain
• 24X7 Technical Support
• Advanced scripting support
• Database support
• Basic e-commerce support
• 25MB to 1GB = of disk space
Typical users of Full Service hosting include:
• Larger companies/organizations looking for stability
• Professional Web developers
• Small to medium sized businesses looking for a Web interface to existing systems

Improving The Odds Of Success In Ecommerce

Improving The Odds Of Success In Ecommerce

Technological advances have allowed a series of potential revenue streams in the world of ecommerce. Certainly the technological revolution has allowed brick and mortar commerce to open its doors to international clients. And while this is a rather large tip on a rather large iceberg it’s not the sum total of available online wealth.

A Little Work: A Long-Term Reward

There are a number of methods online business can use to ramp up their income. Obviously you may prefer to rely on one business application, but the truth is the benefits of legitimate SEO techniques can take some time to be realized. The use of other low-key methods of revenue management can help you weather the storm of ecommerce startup. The fact that the bulk of these ideas rely on residual or passive income may make them a strategy you may wish to adopt long-term.

Possibilities

Information – If you have specific knowledge about how to do something or you are an expert on a particular subject you may find a respectable return on the sale of an ebook or other informational products such as a paid webinar. This form of residual income allows you to set up an automated estore with funds automatically transferred to an account of your choice.

Affiliation – Once you develop an ecommerce site you may find that there are related products that are a compliment to your existing offerings. You can derive an income from becoming an affiliate for an existing line that enhances your website and brings in a commission on each sale of affiliated products.

Software Creation – If you are technologically gifted you may have an idea for a software product that either entertains or educates a segment of the Internet buying public. Software products can be downloadable online through an automated process leaving this portion of your online presence essentially hands free with ongoing income potential.

Become a Salesman – If you are effective at marketing you may be a valuable asset to other sites looking for reliable outlets to resell products and services. They will be delighted with your ability and you are the beneficiary of residual income based on the sales you generate.

Content – By developing a site that relies heavily on quality content coupled with the effective use of target PPC advertising you can gain long-term income from advertisers as visitors follow advertising links from your content site to an advertiser’s site.

Many ecommerce sites come and go, but the implementation of some of the residual income ideas above can help you get past the initial phases of online business ownership and provides a greater opportunity for ultimate business success.

E-commerce Solution

E-commerce Solution

If you’re planning on opening your own online store, you should make sure that you learn all about e-commerce, so that you can select the best online store builder for your business. One big decision you want to make early on is whether you want your online store to consist only of a shopping cart, or if you want your online store to be your entire site, with shopping cart functionalities available to every page. Let’s look at the options.
Ecommerce Option One: Complete Online Store
Software that creates a complete online store for you, with completely integrated ecommerce capabilities, is arguably best for new websites, since it will save you the trouble of buying separate content management software and then integrating it with your current site.
Here are some things you can do with a completely ecommerce-enabled web store that you can’t do with a traditional website that just has a CMS attached:
• Show a “in your shopping cart” list of selected items to users who add something to a cart, then continue browsing your site. Studies have shown that “shopping cart abandonment,” in which users add something to the cart and then forget about it while browsing the site, is greatly reduced when users can see their shopping cart contents in front of them at all times.
• Feature a different product on your homepage each day, rotating based on a dynamic selection from your shopping cart inventory.
• Automatically recommend a brand new product to users who are browsing a related page on your site–without updating the code on that page.
• Remind returning visitors to your homepage of an item they added to a shopping cart on a previous visit but did not purchase.
• Manage your entire website’s look and feel, including both the regular pages and the shopping cart pages, from a single interfaces, without having to copy changes in design from one to the other.
• Automatically remove a product featured on regular pages of your site when it is no longer in stock.
• Show an updated list of the latest additions to your inventory on the homepage or other non-shopping-cart pages.
• Display a signup form for users to receive email announcements of new products, dynamically generated from your web store.
Ecommerce Option Two: Separate Shopping Cart
If you already have a website, transferring everything to a new web store system can be daunting. You may want to start your foray into ecommerce with a simple add-on shopping cart.
But don’t limit your possibilities for the future. You can still employ a full-featured web store now and simply use only its shopping cart functions. Simply set up the online store to show in a directory or subdomain of your existing domain, or host it off-site completely. Then link to the individual product pages on the web store from your existing site.
Users never have to know the shopping cart is actually a full-featured site with its own homepage–they’ll never see those pages, and in many web store software packages, you can simply disable those pages from every being created.
After all, on the web you don’t have to buy a bigger building to expand your store. Why limit your growth with less-fully-featured software? Choose ecommerce software that will grow with your business, and your store can grow as big as you can make it.

E-commerce

E-commerce

The birth of the Internet and the mass availability of Personal Computers in the late 80’s changed peoples life forever, Everyone now has had the potential to be their own boss whether you are mother at home looking after your children or a manual laborer there are opportunities in abundance . Just a search on Google for business opportunities will bring up more offers than your parents would have had in their whole life. So it must be easy to make a living from the internet right? No it’s not, you need a firm business plan and you need to work hard at it.
Setting up and running an online business does have several advantages over setting up a “normal” business. You can usually run it in conjunction with your current job, your potential market is bigger your initial overheads are usually smaller and you can operate it from the comfort of your own home. Once you decided that you want to enter into the world of E-commerce you then need to take a lesson from main stream business and create a business plan.
The very first thing you need to decide is what type of business is right for you and then research the market. Possible businesses open to you are.
An Affiliate Program
An Adsense Program
Selling Products
With an Affiliate Program you are paid a commission for selling a companies products. You have no contact with the customer, all you do is provide sales leads to the company of whom you are an affiliate. An Adsense program is where you take an existing website of yours about a particular subject and add contextual Adverts from Google’s Adsense program. When a person clicks on an advert you then receive a few cents. There are 2 approaches to Adsense programs, build a well respected Niche site with lots of traffic the more traffic you get the higher the Click Through Rate (CTR) and thus the higher the income. The second method is sometimes referred to as the shotgun method, build lots of sites with less traffic but earning a smaller amount from each site. A $1 a day income from each of 50 sites is better than $40 from 1 site. It is worth pointing out here that it against Google’s TOS to build site specifically to target Adsense revenue.
The final E-commerce method we will look at is the most similar to mainstream business, selling a product. You build a web site with a shopping cart and give as many details about the products as possible. The products can be something you make yourself, or a product you buy in bulk or a product from a drop shipper. With drop shipping you sell products which are then dispatched from a location elsewhere by a 3rd party.
If all this sounds too easy it’s not. Setting up the business is just the start of it, the hard work needs to start now. You need to get traffic, the more traffic you get the higher your sales will be. In addition you need to look at the performance of your site and tweak the layout so you make more sales. You need to get your site onto the first page of Google and other search engines. You may need to write adverts and operate an pay Per Click program. In short you need to become an expert in many new subjects. If you have the drive and dedication then it is possible to make a good income from E-commerce but don’t expect to spend an hour a day at the computer and the rest of your time on your Yacht.

Ecommerce: New Horizons

Ecommerce: New Horizons

In 2005 the largest ecommerce sites were for the following top five products or services:

Travel
Computer /peripherals/PDA
Apparel & accessories
Office supplies
Consumer packaged goods

The strongest advertiser in 2005 was Vonage Holdings Corp. who specializes in providing Internet phone options.

It’s safe to say that when you look at the billions of dollars spent in ecommerce transactions there are lessons for brick and mortar stores that have resisted a move to cyberspace.

For example many bookstores are closing shop due to the heavy competition of online retailers like amazon.com. Many bookstores wrongly believed they had a loyal customer base and would likely weather the ‘Internet fad’, but a lack of brand loyalty has left them baffled.

Some stores reinvented themselves and delivered a much improved brick and mortar store with sitting areas, coffee shop and an ONLINE STORE.

As malls and strip malls have replaced downtown stores with great history these retailers are left to flounder in a sea of ‘what was’ and ‘what may never be’.

All over the United States a retail revolution is taking place. Large box stores are finding a significant amount of their sales conducted online. Stores that added an online presence early are seeing significant growth in their online sales as their brick and mortar sales diminish.

One of the primary reasons Internet users give for conducting an online purchase has to do with the frustration of actually going to a store, searching for an item and then waiting in line to check out. An Internet purchase can be conducted privately, quickly and from the comfort of home.

Brick and mortar stores may have success for a specific segment of the population that do not have a computer, find it difficult to operate or simply do not believe a computer is necessary. However, as the years go by those holdouts become fewer and fewer.

As ecommerce continues to grow netrepreneurs are becoming more sophisticated in their use of online marketing terms such as SEO, affiliate relations and PPC. In many ways these terms help get the word out about your site and allow customers to find it much more quickly.

The thought of starting a new business on the web can seem daunting to traditional business owners, but for those that have taken the plunge it has become a welcome source of revenue and provides a connection to a growing community of prospects.

An ecommerce site will not be an overnight success, but it can be the means of shifting reliance on customers with a face-to-face contact to one that may be less informal, but adds significantly to your long-term ability to do business.

Affiliate Marketing – simple, yet effective

Affiliate Marketing – simple, yet effective

Affiliate marketing is something that you’ll need to consider when it comes to being a large company. There are many ways that notable companies have used the internet for benefit. You’ll find that E-commerce is growing and there is a way for you to cash in. you’ll find that Amazon.com and BuyWeb is apart of the affiliate marketing process. You’ll need to think about using the internet as a way for your company to gain and edge in the market, as well as, build a relationship with others online in order to have a successful business.

The whole idea of affiliated marketing is something that is of interest to many. You’ll find that you are paid in one of the following ways. First, there is CPC, which is cost-per-click. This is where you are paid so much money just for having people look at the product. This means that you have to entice your target market to want to find out more about the product. The second way is to go through CPA or cost-per-action. This is when you make a sale, registration, or you have a customer take some “action” to support the product or company. Finally, you will find that there is CPS or cost-per-sale. This is where you will make money from every sale that you have.

Keep in mind that you both will benefit from affiliated marketing. You will be able to cash in from simply promoting a product and the company will end up making tons of money because they are moving product. This is definitely a win-win situation. You will find that it is very favorable when it comes to advertising. E-commerce is currently moving up in sales and it’s only best that you cash in as much as you can by promoting more commerce through the help of the internet.

Understanding OsCcommerce

Understanding OsCcommerce

The Internet has become a popular place to do business. Now that there are several options available to everyone, everywhere, the need for viable options is imminent. Likewise, companies offering their services online, whether exclusively, or in conjunction with their traditional means of operation, need ways to quickly and efficiently do business, while making sure their customer information is safe and secure. This is why it has become necessary to find an OsCommerce solution.

OsCommerce is an online solution for E-Commerce that is currently under ongoing development by the open source community. This means that it is continually worked on by those in the industry who understand its need and are able to experiment to find out the best solutions. Through the open source community, information is shared in order to provide optimal assistance toward solving both common and uncommon problems that may arise. It also allows store owners to set up, run, and maintain their online solutions with little to no effort, which enables them to concentrate more on the business aspect than the technical issues.

The best part of OsCommerce is that it is free. There are no licensing fees or costs involved, which is often one of the most attractive characteristics of open source solutions. OsCommerce combines open source solutions together to provide a free and open E-Commerce platform, which includes the PHP web scripting language, a stable Apache web server, and the MySQL database server. This scripting language is powerful and the server fast, which allows for more seamless transactions to take place.

There are no restrictions or special requirements with OsCommerce, and it is, therefore, able to run on any PHP enabled web server, along with a variety of supported environments. This broadens the spectrum for OsCommerce to work on several operating system environments and in multiple situations.

OsCommerce began in 2000, and has now matured into a solution that is currently powering a wide variety of online shops around the globe. The services it offers are helping business owners in many ways, and are making it easier for them to concentrate on keeping their business up and running, while serving a constantly growing number of customers on a daily basis. It has also made it easier for potential customers to find businesses, and to purchase products and services more quickly and efficiently. It is serving both the business owner and the customer in ways that will only help E-commerce get better.

eCatalog – a Key Component of Your eCommerce Initiative

eCatalog – a Key Component of Your eCommerce Initiative

In recent years, Internet virtually has become major driving force of economic and technological growth in many industries. It is fundamentally changing the way companies operate, do their trade and interact with each other and it is giving birth to new processes and business models that were previously unimaginable.
First type of the Internet business models that created a different business method was Business to Consumer (B2C) eCommerce. Business to Business eProcurement systems and web-based storefronts were two other models that emerged next. The eProcurement systems became widely popular instantly due to the factor that Internet-based automated buying solutions are capable of considerable reducing Maintenance, Repair and Operating expenses, which, in turn, makes direct impact on the bottom line of a company. Web-based storefront, on the other hand, provides a low-cost channel for the global marketing and sales of goods and services.
The next business model that changed the perception of doing business online was eMarketplaces. An eMarketplace is an online venue which brings together multiple buyers and sellers and makes it easier for them to communicate, collaborate and trade as members of a large community.
The fourth online business model has combined key aspects of all the above mentioned business methods and is known as Enterprise B2B Portal or Private B2B Exchange. The business world sees enormous changes across industries due to the emergence of this unique solution. Enterprise B2B Portal with supply chain management features is capable of streamlining procurement and sales processes, cutting overhead costs, increasing efficiency, while maximizing profit and helping bottom line savings for companies.
No doubt that B2B eCommerce presents enormous new business opportunities. But to realize these massive opportunities businesses must overcome some significant technical impediments. The most extreme and critical of these challenges involve creating, managing and distributing product content. All four of the above mentioned online business models face this crucial problem.
Product Content and eCatalog
Accurate and complete product content improves quality and speed of purchasing decisions by giving buyers the vital information needed. For sellers content differentiates their products and enables them to participate in multiple eMarketplaces, eProcurement systems and in their very own B2B Portal. The eMarketplaces and eProcurement systems must deliver content, with value added information such as ratings, reviews, regulatory compliances and service information to attract new users, retain the old ones and fulfill the needs of their diverse buyer and supplier communities.
Creating high quality product content is difficult because different suppliers use different descriptions, attributes and parameters to describe the same item. Managing product information becomes even more complex with the addition of value-added content such as editorial articles, service information and third party reviews.
Moreover, Buyers and Sellers have totally different approach and require different functions from a product content management solution. Buyers need a comprehensive content management system which allows them to take conclusive buying decision with minimum of effort and cost. Suppliers want a system that enables them to manage their brand, control their product descriptions, pricing, and discount policies.
The need for an advanced eCatalog
Despite its critical nature, product information management has been grossly underestimated by most of early eCommerce projects, which tend to focus on more high profile technologies, such as transaction engines and user interfaces. However, few of these B2B projects put required emphasize on the management of product content. As a result, many of them are beginning to realize that they have condoned the challenge of managing product information and that such oversights are hindering the overall effectiveness and scalability of their eCommerce initiatives. Actually, very few of eCommerce initiatives today have the right resources to support the activities required for aggregating, maintaining, and delivering high quality product content. In order to overcome this major hurdle eCommerce initiatives have to improve their ability to acquire, manage and update product content with the help of an advanced eCatalog system.
What is an eCatalog?
An eCatalog is an Online product content management solution with powerful user interface which provides efficient navigation, searching and integration capabilities to organize and publish product information and enable real-time handling of business processes related to buying and selling.
An eCatalog stores product content in a single database and organizes product information under a certain categorized hierarchy. An eCatalog also have sophisticated searching opportunities so that buyers can locate products easily.
Classifying products
Usually product information is acquired from different sources and is often classified under different taxonomies. This makes product indexing difficult and in many cases products end up being listed under several categories. International Harmonized Codes, a taxonomy used by many countries for customs tariff purposes, is one of the example of such systems. Because of this problem, HC and similar taxonomies are not really suitable for eCommerce.
That’s why, most advanced eCatalog systems use classification system like The United Nations Standard Products and Services Code® (UNSPSC®), which provides an open, global multi-industry standard for well-organized and precise classification of products and services.
In e-catalogs the product content also has to undergo a normalization procedure to comply with a uniform product naming system. This uniformed nomenclature makes it easier for buyers to compare products and prices, and ensures exact match for relevant product searches. Depending on the quality of product information available, the eCatalog also requires rationalizing abbreviations and acronyms, synchronizing terminologies, converting unit of measurements, etc.
How businesses are loosing opportunities
Early eCatalog adopters made a crucial mistake by assuming that catalog integration is a fairly easy task in comparison to the other parts of eCommerce development. This misapprehension of reality occurred mainly due to lack of practical knowledge in this field and is based on the false assumption that one method fits for describing all similar products and it is possible to constrain product content with finite number of attributes and values. Observation shows that in many cases buyers are unable to take key procurement decisions due to poor content of the product, which results in lost business opportunities for eCommerce companies.
Benefits of using right eCatalog
An advanced eCatalog system similar to Rusbiz.com delivers a compelling value proposition. Using this type of solutions companies can integrate eCatalog capabilities into their business processes rapidly and manage sourcing, classifying, syndicating and publishing product content data effectively.
The return on investment from these solutions is also significant! Companies can expect increased revenue, better customer satisfaction, and shorter sales cycle.

Ecommerce: Elements Of A Good Hire

Ecommerce: Elements Of A Good Hire

There is a belabored cliché that says, “It’s lonely at the top.” This reference is for business owners and leaders. It even applies to ecommerce.

The reason leadership is lonely is often because the leader of any organization must make decisions that will not please everyone and it’s often easier to not develop friendships with your employees than to risk losing that friendship because of decisions you may have to make.

However, the good news is leaders can learn from the very things they may desire themselves, but never receive. I’m talking about the two elements of a good hire.

The first element is to make sure the employee you hire is placed into the same category as their passion. In essence you need to match the employee to the job they are best suited for. If you do this you are rewarded by having an employee that will exhibit passion for the job without the need to prod them along.

The second element is a bit harder. You need to keep your eyes open for positive contributions to your business. Find ways to reward employees for doing a good job. This could be a weekend vacation getaway or something more simple like a verbal word of praise or a certificate of appreciation – often it’s somewhere in between.

As you work to develop your ecommerce business you should understand any employees you have will need some form of encouragement. On the ecommerce side of the screen you may find life very different than normal brick and mortar store atmospheres.

In a brick and mortar store your staff will typically work with individuals in a face-to-face environment. In an ecommerce business, your staff will like not work in the same manner with customers. In fact, many of the connections are handled through autoresponders and ezine distribution. Your employees might actually work in a remote location.

The passion of your employees will set them on the right path to being a quality employee, however it will be your direct encouragement that may be what keeps that quality employee from looking elsewhere for ‘meaningful’ work.

If you’re in a leadership position you may rarely receive positive feedback on a personal level because the buck always stops with you, but for your employees the feedback and positive reinforcement you can give are key to job satisfaction and loyalty to your business.

The benefits to the employer are a more identifiable team atmosphere and employees that respect the velvet glove much better than the iron fist.

Should You Put Google Ads On Your Ecommerce Site?

Should You Put Google Ads On Your Ecommerce Site?

One of the biggest debates in the ecommerce world is whether to post PayPerClick advertisements on a website, or not. Many sites are using video advertisements to improve the look and feel of their sites. Others are hoping that PayPerClick will offer a passive source of income, but this short-term thinking may cost the company serious profits.

The purpose of a PayPerClick ad is to take a visitor from your website and put them on another website. This person leaves before they ever see the host company’s squeeze page, buy-now page, or Social Networking tools. This means that a potential customer is gone for good. The problem is – the ads on the host company’s website represent the competition.

PayPerClick Passive Income

On one side of the debate is the idea that PayPerClick lets ecommerce businesses generate some revenue from people who were going to leave the website anyway. The problem arises when the website looks at the actual numbers.

It takes several months before Google starts registering clicks, even if thousands of people have already clicked the link. Even when Google does start registering links, they rarely register more than one half of the actual links. In many cases, Google counts less than half.

Then, there is the Page Rank Trap. Google only pays a percentage of the money promised, based on the site’s page rank. A site can build more than 10 000 inbound links and 1000 pages of content and still have only Page Rank 3, earning about .05% of Google’s promised payout. Many sites (non MFA – Made For Adsense) work for 2 – 3 years before they earn $100 a month.

A website can make hundreds of dollars a month from Adsense, as long as the primary purpose of the site is to generate PayPerClick traffic.

PayPerClick Traffic

Many ecommerce businesses sign up for a PayPerClick program through Yahoo or Google to generate traffic. While the search engine advertising companies promise that they do not favor their advertisers, it is foolish not to. They are only cutting their throats letting sites which do not use their ads to rank higher than the sites who do use their ads.

From this side of the fence, PayPerClick is a good deal, because you are the company stealing customers from the competition. However, very few PayPerClick programs give the advertiser control over sites they appear on.

Google does, to a certain extent. It is possible to visit a major competitor’s site, which generates millions more hits than your site does, and place an ad on their pages. However, this does not guarantee that these same people will not click off your website.

Rule #1 of Sales
The first rule of sales is to hook a potential customer. This means keeping them on the host ecommerce site, and encouraging them to click through the links until they reach the buy now page.

There are some crafty ways to do this. For example, make the link bar to squeeze pages and buy-now pages look like PayPerClick ads. Another trick is to lead people from one website owned by the host company to another of their sites, in effect, creating a big circle.

However, make sure that the main pages are optimized with no=follow code in the links. Search engines penalize this type of ‘black hat’ SEO trick. The no=follow code in the ads will prevent the search engines from penalizing the site.

Both of these tricks will keep potential visitors inside the company’s ecommerce sites.

Another trick is to use a ‘default’ internal search tool. Instead of Google’s search, use one that defaults inside the ecommerce network’s sites, instead of on the world wide web.

Keeping customers is the only way to increase profits, and retain customers.