fastcgi acceleration for your web hosting

fastcgi acceleration for your web hosting

FastCGI was come to my attention since two months ago, when my web hosting company is offering this fastcgi features in its cpanel control panel. And I am allow to enabled or disabled it easily. Furthermore, the fastcgi had been upgraded again and with much more cache control options. All these are designed to boost your websites proformance.

If your shared hosting websites is getting 10,000-300,000 pageview each days, its time to consider enabling the fastcgi. Or you are running script that require fastcgi instead of cgi, eg. RoR. You will need to enable fastcgi. It utilized the server cache to store the php executable, and storing them them at memory even after your page is finish loaded. When second visitor request the same page, the cache is called and page is show to user. The server will not need to reprocess all php executable and regenerate the page, it will call the page from cache system. The idea of fastcgi is quit simple, buffering the page and act like a proxy server.

There is disadvantage of the use of cache. As the page content is not regenerated, the old content will be show to user. If your website is running dynamic content, fastcgi might not suitable for you. It work the best for static content, that is not changing from time to time.

Second issue is that not all script is supported in fastcgi. For example, I faced some error 500 (server side error) when enable fastcgi for my wordpress blog. You have to try fastcgi on your script. If it doesn’t work, you have to disabled it.

If you look for hosting with fastcgi, there is few hosting provider like bluehost and hostmonster hosting are currently offering fastcgi feature.

PHP, Internet Business Marketing, & Good Web Content Go Hand In Hand

PHP, Internet Business Marketing, & Good Web Content Go Hand In Hand

Everyone has heard that content is king when it comes to search engine optimization and just good old plain web site marketing smarts. But how you present that content on your site can also make a world of difference.
PHP is a server-side, cross-platform, HTML embedded scripting language that lets you create dynamic web pages. PHP-enabled web pages are treated just like regular HTML pages and you can create and edit them the same way you normally create regular HTML pages.
Now here is were it gets interesting. Search engines like Google Yahoo and MSN love fresh new content that is changing on a daily basis. But if you are using a java script snippet the search engines will not be able to read the content. If however you are using a PHP type script the content will automatically be transformed into HTML and the search engines will be able to pick it up and read it.
The first thing you will need to do before you jump onto the PHP bandwagon is to make sure your web host provider has PHP support. Most do but if you are only paying for basic services or using a free host you may have to pay for an upgrade. It’s well worth it trust me.
One of the best PHP based scripts you can add to any web site is the forum or bulletin board. Forums will take on a life of their own after several 100 members have joined and are posting threads on a daily basis. If 100 members seems like a lot think again. I have one work from home internet business forum and after just 2 month I already have over 70 members. Each time someone posts to the forum the HTML changes and the search engines treat it as new content.
Another great PHP script you can add is the link directory. You can actually set up a categorized reciprocal link directory with 20 links on each page and the process is completely automated. I have mine set up so that I have to approve each link first but if you want you could by pass this so that once your script is set up the directory will just start to grow all on its own with no additional work on your part. Again each time someone adds a new link you HTML page is changing. Make sure you add categories that are relative to your main theme. My directory for example has categories for work from home , internet business and business opportunities because that’s what my web site is all about. Also make sure you have added instructions on how they can link back to you. This is the reason why I like to approve all my liks first. No reciprocal link back to my site NO directory listing.
PHP can also be used for blogging. WordPress is one of the most popular PHP script based blogging tools. I have not used WordPress but I do use blogger for all my blogging. A weblog (usually shortened to blog, but occasionally spelled web log) is a web-based publication consisting primarily of periodic articles (normally in reverse chronological order). Although most early weblogs were manually updated, tools to automate the maintenance of such sites made them accessible to a much larger population, and the use of some sort of browser-based software is now a typical aspect of “blogging”. With a blog or web log you can make daily posts on almost any subject matter creating new content for the search engines to crawl. To date Yahoo seems to be giving a bit of an edge to all my blogs incuding my work form home internet business news site. Ironically most of the post on that blog come from yahoo and or Google news. This is a great way to get free content on a daily basis for your blog. Just go to Google news or yahoo news and type in the keywords you are using for your blog. Each day there will be a new news article that you can legally use on your blog.
There are many more PHP scripts that you can use on your website to automatically create fresh new content with. The ones listed above are the ones I have downloaded for free and installed to my web host. If you are not using PHP now is a good time to get started.

Are You A Marketing Octopus or A Marketing Worm?

Are You A Marketing Octopus or A Marketing Worm?

One of the greatest challenges to effectively marketing a business is determining which marketing method is best suited for your business.
Most people look at what their competitors are doing to market their businesses and then simply imitate that, whether good or bad.
The best marketing strategy does not involve selecting only one or two marketing approaches that we see others using.
The best marketing approach resembles an octopus.
An octopus is very effective at catching food with eight limbs. If the octopus loses one limb it may momentarily lose some of its strength and agility, but it adapts and continues on as an effective hunter and predator.
It’s the same with marketing your business. The more marketing approaches you use simultaneously the more successful you can become and the easier it is to continue growing your company.
You will continue to thrive despite the challenges that your competitors may face. No setback in any one marketing approach will ever devastate you or pose major problems.
Despite the many options available most companies use no more than two or three marketing methods at best to grow their company.
Few realize that there are over 100 methods for bringing in new business, for increasing web traffic, for selling more to existing clients, and for increasing repeat sales that their competitors are not using.
They basically imitate worms in their marketing attempts. A worm’s approach to life is singular. It does not use multiple limbs because it has none. Its existence is slow and labor-intensive. Very unlike an octopus.
The great thing about this is that most competitors are making this same mistake. They may be too busy, too shorthanded, or too myopic to do much more than hand out boxes of business cards and sit around talking ‘fish stories’ of the one that got away.
That is a marketing approach to avoid.
Don’t just settle for an ad in the yellow pages, your local newspaper, or on the radio.
Use as many marketing methods as make sense for your industry, your market, and your company. Then you will become a marketing octopus while your competitors remain marketing worms.

Ecommerce – The Stats Tell A Story

Ecommerce – The Stats Tell A Story

According to U.S. Government reports ecommerce continues to improve dramatically, “Total e-commerce sales for 2006 were estimated at $108.7 billion, an increase of 23.5 percent (±3.3%) from 2005.”

This is not surprising when you consider that 60% of all new small businesses have an online presence. This is further enhanced when you take into account the meteoric rise of online users. In 2001 there were approximately 142 million online users. By 2006 there were approximately 211 million online users (many of whom enjoy not fighting traffic to find the products they want).

Online spending increased among all user groups from 2001-2005. It is anticipated that an online consumer will spend in excess of $800 with an ecommerce business this year.

What makes this statistic all the more remarkable is that if you have an online business presence you gain access to a marketplace with 211 million potential customers who may be willing to spend money with your online business.

It may be that you are looking at $800 per online consumer and thinking, “That’s not nearly as much as I thought.” It is true that at the present time individuals will spend more in traditional brick and mortar stores than they will online, but the bigger picture has to do with a potential customer base that is global in scale. Each individual customer may spend less with you than they might in a traditional store environment, but you have so many more potential customers to market to.

Long story short, you have the capability of tapping into a revenue stream that is unavailable in more brick and mortar stores.

Why do you think some of the largest box stores develop an online presence? It is a cost effective way to manage a global customer base. It allows these large retailers to fill in the gaps where their retail presence is not available.

In essence these larger stores are finding their online stores to function as a high tech catalogue. Where once catalogues were rushed to homes throughout the US, now they are often sent only on request with a large portion of their customers perusing their online offerings for the most recent offerings, size and price.

It’s clear to see the growth of online sales can level the playing field for ecommerce stores. Your location on the web is only limited to your willingness to work at Search Engine Optimization (SEO) strategies and other marketing efforts.

In the end, the use of an online store is an effective way to manage business in a competitive and global environment.

Online Marketing Dont’s

Online Marketing Dont’s

There are over 200 million people worldwide connected to the Internet, with over 64 million regular users in America. It’s no wonder that such a vast audience has made online marketing one of the fastest growing industries in the world. However, half the trick of conducing successful ecommerce is finding a way to get people to your site in the first place—hence online advertising.
Internet advertising generated an astounding $1.92 billion in 1999, double from the amount generated in the previous year.
According to the Association of National Advertisers, nearly half of all American companies are selling online. The American City Business Journal reports that businesses that use the Internet grow 46% faster than those that don’t.
Online advertisers beware; marketing trends in this industry often become outdated faster than you can say “pop-up”. Here are some of the most common outdated online marketing techniques that should be avoided:
Pop Ups Ads- Pop-ups ads are like the billboards of the information superhighway—you can’t go anywhere without seeing at least one. The Internet has become so saturated with pop-ups that overall web traffic times are slowing down. Most web users are downloading software that eliminates them from their system, so they are not the best way to reach prospective consumers.
E-commerce sites- Internet stores have become way too abundant, especially when likely 99% of what you’re looking for can be found at Amazon.com, the site that boasts “Earth’s Biggest Selection”. Unless your product is so extremely unique that it can’t be purchased elsewhere on the Web, an e-commerce site may just be a waste of time and money.
Re-selling E-books- E-books seem like a great idea. However, most of the sites that sell them offer the seller the right to resell the book to others. Therefore, the market has become saturated with books that are often available for free from some sites. And why would someone want to buy an e-book from you that they can get for free elsewhere?
Safelist Advertising- Like e-books, this is theoretically a good idea. Safelists are groups of members who have opted to receive ads from fellow safelist members. This form of marketing loses its effectiveness due to the fact that most members just mass-delete their bulk emails without reading them. Everyone wants others to read their ads, yet no one will stop to read other people’s ads.
‘Free For All’ pages- FFAs will post your ad in one of seven categories on their page. Like safelist advertising, the idea is that the thousands of others that post ads will see your ad and click to your website. Again though, everyone goes to FFAs to post, and not to access ads. On top of this waste of time and Internet space, your email account will get flooded with massive amounts of spam if you sign up with one of these sites.

How to Exploit Profitable Niche Markets

How to Exploit Profitable Niche Markets

What does niche marketing mean? Niche marketing is about finding small opportunities on the web, small areas in which people might be interested and for which they might be searching. Big companies and experienced webmasters are not interested in these areas because they are not important enough. But a small business could be something in which you might be interested.

Perhaps a small mini website will not generate thousands of dollars every month; it might generate 100 bucks, for example. That is ok, if the effort involved in terms of creating this mini website is not too high; in this way, you could repeat the same business model again and again. Taking into consideration that every small business could generate around $100 every month, with ten niches, you could earn $1.000 monthly. Does this sound better? And what if you could create 50 websites?

The first step in this kind of business is always keyword research. You need to find small markets which do not have competition. Wordtrack is a very good tool to use for finding niche opportunities. For every keyword, it tells you the number of searches and how many results are found on each search engine. You need to pay special attention to the KEI column. KEI is the index that balances the number of searches and the number of competitors. The more searches and the fewer the competitors, the better for you. A KEI higher than 10 is good, but you should, ideally, look at keywords with a KEI over 100. More than 400 is a gift.

Once you have identified your niche, you need to find content for it. Don`t worry about which product you are going to sell; this will come later. The “fuel” of any Internet business is content. So where can you find content? Well, if you are an expert in an area, you could write your own articles, but if you are not, you have to look for content somewhere else.

There are many article directories that offer a lot of content that you can use. You can also find much content just by searching the web. Use search engines, find blogs, forums, websites, etc. Last, but not least, you can always find information as in “the old times,” go to the library or buy one or two books.

After you have found enough content, it is time to register a domain name. You should choose a name that has something to do with your target market, but if your intention is to create multiple mini websites, you don’t need to register a different domain name every time. You can save money by having one global domain name, and create sub domains for each business.

The question now is, “Since everything looks good, how do I make money with these sites?” You need to follow this 3 step formula (CTM):

– Create Content
– Generate Traffic
– Monetize your website

You can build traffic by optimizing the webpage content for the search engines and by analyzing your competitors in order to build a better SEO strategy (but this is another chapter). Blogging and pinging is a way to make sure that your site will be spidered by the search engines. WordPress is a very good option for creating your blog, as it allows you to post, not only articles, but pages. You can easily build miniwebsites with WordPress. Finally, there are three easy ways to earn money with your site.

1. Sell some product that you can create yourself. If you have this ability and you want to allow people to buy your products with a credit card, the easiest way is to create a Paypal account. If you don’t have one, visit www.paypal.com and create one.

2. Join affiliate programs. Find people who sell products related to your market niche and who have affiliate programs already set up. You will earn commissions just by selling other people’s items. A good place to find affiliate programs on products is www.clickbank.com.

3. Google Adsense. Create an account at Google Adsense and include Google ads on your site. Every time someone visits your site and clicks one of those ads, Google will share its profit with you.

Creating small businesses is like a game. They do not require high investment, but they will not make you rich either. However, if you start playing many of those games, it can become a serious business.

Building opt in list and affiliate marketing – effective internet marketing plan

Building opt in list and affiliate marketing – effective internet marketing plan

Building opt in list and affiliate marketing have become synonymous to online success as an effective internet marketing strategy. For many online sites, building opt in list and affiliate marketing have proven quite profitable. Primarily because most online users are not exposed to any unscrupulous internet marketing strategies prevalent on the World Wide Web.

As an effective Internet marketing strategy, users are given the option to signup for information or service provided by a particular site. Building opt in list and affiliate marketing reduces the risk of spamming since the recipient voluntarily chooses to receive emails from a website. Plus, building opt in list and affiliate marketing provides a direct link to the subscriber that will help shape a formidable customer relationship that will keep on going.

The basics of building opt in list and affiliate marketing

Different websites have different ways of building opt in list and affiliate marketing. However there are some tried and tested formulas to help new affiliate marketers develop their own opt in listing for their site. The first and most important factor to determine in building opt in list and affiliate marketing is to establish the site’s target market.

Once the target market is established, building opt in list and affiliate marketing can be customized to meet their demands. This can be done using a variety of methods to convince site visitors to sign up for the site’s newsletter or e-zine. After signing up, the customer will begin to receive a variety of newsletters, e-zines and brochures that the customer had registered for.

Strategies for building opt in list and affiliate marketing

There are a number of strategies that affiliate marketers can use for building opt in list and affiliate marketing. One way of building opt in list and affiliate marketing is by purchasing or leasing a subscribers list from third-parties. This is usually done by affiliate marketers in order to get easy access to many people who have consented to receiving e-mails, newsletters and e-zines on various topics.

Although it is the fastest approach to building opt in list and affiliate marketing, this method does not provide a focused consumer group for building opt in list and affiliate marketing. In addition, it may cost an affiliate marketer more than what they expect to receive in sales. Fortunately, there are other ways for affiliate marketers to get the most out of building opt in list and affiliate marketing.

Enlisting for co-registration services is great for building opt in list and affiliate marketing. This service usually costs about 10 cents to 30 cents per subscriber but it easily translates into an average of three hundred subscribers daily to an affiliate marketer’s opt in list.

Writing articles is also an effective strategy for building opt in list and affiliate marketing. The articles can be published in various newsletters with specific links to the affiliate marketer’s site. This serves as a great introduction to potential subscribers that would encourage them to sign up for an opt in list.

Joint ventures are also a valuable strategy in building opt in list and affiliate marketing. Joint ventures are a hundred percent free and at the same time can add up to hundreds of subscribers to an opt in list daily.

Incentives for building opt in list and affiliate marketing

Building opt in list and affiliate marketing can also be encouraged by offering incentives to potential subscribers. This subtle form of encouragement for building opt in list and affiliate marketing often helps stir the interest of potential subscribers to sign up for the opt in list. There are a number of methods used in affiliate marketing to egg on potential subscribers to sign up.

Offering products and services in exchange for signing up is commonly practiced by many affiliate websites. Products may include special e-books or software that would be of interest to the subscriber. Another way to get subscribers to sign up is to offer them special services that are only available for site members.

Regardless of the incentive used for building opt in list and affiliate marketing, the most important factor to consider is how to keep the interest of the subscriber. Remember, it is just as easy for a subscriber to opt out of the list as it was to opt in to the list.

How to Use Articles as Blog Postings

How to Use Articles as Blog Postings

Do you write your own articles? If so, you may add these articles to your website as content. Did you know there is more that you can do with them? There is. You can use these articles as blog postings as well.

In addition to writing your own articles, you can also outsource the writing. Outsourced articles are articles that you paid another writer to compose for you. Since you want to get the most value for your money, you may be wondering what you can do with those outsourced articles. You do have a number of different options, but you should closely examine blog postings.

As nice as it is to hear that you can use articles you wrote or outsourced on a blog, you may be looking for more information. Why should you do so? How is the best way to get started?

In terms of why, blogs are increasing in popularity. More people are starting to write them and more people are starting to read them. Are you a webmaster who sells a product or relies on income generated from advertisements and affiliate programs? Do you currently have a blog that accompanies your website? If not, you should. Blogs can be used as an internet marketing tool.

In addition to accompanying a niche website, blogs can make money on their own. There a numerous pay for post companies online. This is where you write a blog post around the product or company that you are assigned to. You can also make money through with the use of advertisements and affiliate programs. Typically, it is recommended that you sell a product through a website, but you can list your product or service available for sale through a blog as well.

Now that you know why you should have a blog or how you can make money through one, you may be curious how articles come into play. Some of the most popular blogs on the internet get updated multiple times a day. On that same note, these are often professional bloggers. If you want to make money blogging, but don’t have the time to write each of your blog posts or update on a daily basis, you can outsource the writing. However, if you have the time to write your own blog posts, do so.

When outsourcing writing for a blog, many wonder what approach they should take. Should you inform writers of the blog or should you request traditional articles? The decision is yours to make, but you may have better luck with ordering articles. Articles are longer than blog postings. This means that you can divide an article into two, three, or even four different blog posts. For your blog titles, simply just label them as being Part 1, Part 2, and so forth. This approach gets you a better value for your money.

As previously stated, you can create a blog that accompanies an existing website. If that is the case, make sure the two themes match up. For example, if your website sells computer software, have your blog focus on the same subject. Blog postings can outline tips to shop for computer software, the importance of comparing prices, and popular software programs can be reviewed. After each blog posting, you will want to create a link to your website. If readers like what you have to say, they may visit your website to see what you have available for sale.

On the other hand, if you are looking to make money through blogging, by way of advertisements and affiliate programs, you can use any articles that you want. With that said, blogs that have one specific theme tend the work the best. Your income potential increases when you have targeted advertisements on your website. Targeted ads are difficult to come by if you cover a wide range of topics. So, stick with a theme, but remember that you can create as many blogs as you want.

One question that many have is hosting. There are a number of free blogging companies online. Blogger and WordPress are the two most popular. WordPress is nice, but you are not allowed to display advertisements when using a free blog. This means that you must purchase a web hosting plan and host your blog elsewhere. If you want to use blogging as a way to generate traffic to your website, a free blog from Blogger may be okay.

Internet Marketing Service—Just How Important it is to your Online Business Career

Internet Marketing Service—Just How Important it is to your Online Business Career

Online credit card application and approval.

Google AdSense.

Online payments through credit card transactions.

These are just some of the innovations integrated on the famous Information Superhighway—the Internet. It paved the way to the creation of one of the most lucrative business—the Internet marketing.

Internet marketing is just similar to traditional marketing wherein your primary goal is to promote and sell whatever products or services you have to offer for sale effectively. The only difference is that Internet marketing is using the Internet to achieve your business goal. Unlike in traditional marketing wherein you need to establish your business in a “physical market”, Internet marketing revolves on the concept of online selling, that is, the acquisition of goods and services through automated system.

In other words, you do not need an actual shop to display your products for sale. You don’t need to hire additional employees who will help you run your business. You can manage your online business without any actual shop or additional employees. All you need to have is a website that will serve as your “shop” where your visitors and clients can see your products and/or services for sale. The success of your business will largely depend on your website as well as the strategies that you will use to manage your Internet marketing business.

There was an Internet marketer who shared some of his expertise on Internet marketing. According to him, a website must address five specific aspects of Internet marketing in order to succeed. These are as follows:

• Getting people to visit your website.
• Getting people to stay at your website.
• Getting people to visit your website again.
• Getting people to have transactions with you at your website.
• Getting people to have repeated or multiple transactions at your website.

From these five specific aspects, you may conclude that Internet marketing is about getting people into your website and do transactions with you. Keep in mind that you will not be able to earn revenues from your Internet marketing business if your website (which serves as your shop) cannot convert its visitors into loyal customers. Thus, your business objective now is to get more people to visit your website and possibly persuade them to make purchases of anything that you offer for sale.

This is where Internet marketing services comes into action. Such service, together with your marketing strategies, will help you get a majority of the Internet traffic to go to your site and convert them not just into sure but also into “repeat” buyers.

Just how important Internet marketing service is to your online business? Consider the following instances and learn how Internet marketing service affects almost every aspect of your Internet marketing career:

• At the earlier part of your online business, you are required to have your own website. As mentioned earlier, your site must attract people that could be your potential clients. Thus, you need to avail of different Internet marketing services that will help you make your site as attractive as possible to the Internet public, such as website design and development, content building, search engine optimization, keyword research, and others.
• Part of your Internet marketing business is advertising. You need to promote your products and/or services effectively so that you will be able to get more people who will make transactions with you. Services that are associated with advertising your online business include newsletter, e-mail marketing, online press releases, mailing lists, article marketing, affiliate marketing, and others.
• There is no single Internet marketer who succeeds without partners on his side. Thus, you need to get the services of your online partners (ad serving firms, professional marketing strategists, and others) who are willing to lend you a hand in achieving your online business goals.

All of existing Internet marketing services serves a common ground to all online entrepreneurs—that is, to ensure that Internet marketing industry exists continuously, thus giving everybody the opportunity of earning online. Without this Internet marketing services, the existence of this lucrative industry will probably cease, the dream of a five- to seven-digit revenue will remain to be a dream forever.

If you have plans of getting involved on Internet marketing, be sure that you are aware of the services and keep your online business alive and kicking.

How To Promote Affiliate Products From Your Blog

How To Promote Affiliate Products From Your Blog

An extremely effective, low cost and low risk way of making money from your blog is to promote other people’s products as an affiliate. By merely linking to the merchant’s website with a special link provided by them, you can make commissions over and over again as your blog grows in traffic and popularity.

Although you can promote both physical and digital products, I prefer the latter as they typically pay more commissions and are easier to sell. Here are a few ways that I have personally used to make $500 – $2,000 in sales of affiliate products every month from my blog:

1) Interview The Product Owner

Who better to answer questions and clarify doubts on a certain product than the owner himself? By arranging for an interview with the owner or a representative, you get to be the middle-man and ask the most important question on behalf of your blog readers.

You can conduct interview easily using Skype and a recording software that integrates with it. Once recorded, you need to do some minor editing using Audacity, a free audio editing software. If you’re using WordPress as your blog platform, you can easily install some podcasting plugins and get the whole thing up easily.

The key to selling affiliate products using podcast interviews is to ask the right questions. It works much better if you’ve already bought and used the product, so you’re familiar with how it works and any limitations it has.

During the interview itself, make sure you mention your affiliate link. Also write a short description of the podcast on your blog post and put your affiliate link there.

2) Write a Complete Product Review

This is not something new, but it’s rarely done by most of the new affiliate marketers I’ve come across promoting my own products and other people’s products that I happen to be promoting as well.

A product review is not a sales pitch, so avoid making it sound like you’re totally in love with the product. If it’s really that good, maintain your enthusiasm but do let your readers know on it’s limitations as well.

To increase the clicks on your affiliate links, include screenshots of the product (if it’s a software) to let people get an insider’s view of how it works and the results that can expect from it.

If it’s an e-book or information product, let others know the results you’ve observed and recorded from using the techniques or secrets mentioned. Everyone loves something that works, but most people will wait to see if it works for others before deciding to buy it.

3) Presell With a “How To” Article

A “How To” article teaches people how to solve a specific problem or achieve a specific result. In your article, start with the problem or desired outcome, and give specific step and action that need to be taken to solve it.

Somewhere towards the end of the article, mention about how a specific software can help your readers automate or skip some of the steps mentioned in your article. Once people have discovered the solution, they still may not want to do it all by themselves. If the software you’re talking about helps them do it faster or easier, they will definitely consider buying it.

Your goal is to presell the benefit of using the software, and lead them to the affiliate product page. Don’t make your article a sales pitch or this method will not work as well. People want to buy, but they don’t want to be “sold”.

Try to work on a WordPress platform as your blogging tool, as it allows you much more control and flexibility in promoting affiliate products, especially when your “catalog” of affiliate products grows significantly.

Using these three strategies alone, you can make a significant income promoting affiliate products. Focus on these and affiliate marketing from your blog becomes so easy you won’t believe the results.