Made From India launches online free e-showroom service

Made From India launches online free e-showroom service


Information is must for every manufacturers, suppliers, traders, exporters and importers of any country in the world of business. Without information about the buyers, a seller of goods and services cannot survive in the competitive world beside many other hurdles which creates barrier for smooth business.

But , the saga of finding buyers is a long time headache for sellers. This all led to evolution of marketing aspects ! Marketing is very simple but what complicates is the term marketing itself. It means simply finding ,analyzing, identification, strategy and convincing a buyer for pushing a sale.

With Marketing, various modes also surfaced, one amongst it is internet business also known as e-commerce. Of course, e-bay, brought a revolution in the field of internet marketing .It also faced tough days to finally win the confidence of people that yes internet is also a platform where the needs of a buyer and seller is met .

With e-commerce being a reality in the e-age itself ,the global buyers and seller had a common platform at a time to explore the possibilities of international business beside the national business.

For the first time, the manufacturers, exporters, suppliers, traders, importers all were having some virtual existence beside their physical setup by way of factories, showrooms, outlets, trading depots etc.


India being the fastest growing economy of the world, is looked by countries of the world for outsourcing their products and services needs. The reason being the goods and services of India are not only cheap but most competitive and best in quality as well.

To boost exports from India and to fulfill the needs of global traders who always look to buy best Indian products ,, a business to business(B2B) portal has evolved to cater the needs of Indian manufacturers, Indian exporters as well importers from india and for other countries of the world.

It gives latest offers/leads of products/services of manufacturers & suppliers as well of service providers of India beside buyers from other countries of Asia, Europe, Africa etc.It is a complete business trade directory with details of products and companies so that the information is exchanged at ease and with the result of business round the clock and in various countries of the world. Our aim is to satisfy the basic element of business which is only Profit.

Web Design: The Simple Complexities

Web Design: The Simple Complexities

“There’s a better way to do it. Find it.” – Thomas Edison

There may be joy in web design, but often the joy rings hollow when there are multiple steps to create something that may not even work. Certainly there are individuals who thrive on learning various web codes and how to make them work together, but this is not often the case.

“Recognizing the need is the primary condition for design.” – Charles Eames

If the need is to create an ecommerce website then you have a target for what will ultimately become your web design. The design should never come before discovering the need.

“A complex system that works is invariably found to have evolved from a simple system that worked.” – John Gall

The complexities of web design can be distilled in a template rich web design and web hosting solution that pulls together some of the best web design tools and allows the complex system of web design to be developed in a simplified system that does not require a degree in computer language.

“Creativity involves breaking out of established patterns in order to look at things in a different way.” – Edward de Bono

The established pattern has often been to find a web designer who can create something totally unique to your need. This may be a practical means of developing your website, but when you factor in creativity you may discover that the use of website design tools already in existance may allow you to personally create something in a ‘different way’. The result may help you to feel more gratification knowing you were the one who created your ecommerce site.

“Out of intense complexities intense simplicities emerge.” – Winston Churchill

It is possible that by discovering the complexities that can be associated with web design you may see, with clarity, a solution that is low cost and driven by your own personality and tastes.

The use of a template rich system is that, as technology advances and new methods become available, your website can literally morph into these new design methods with your site design host assembling upgrades that will benefit your ecommerce site as your business grows.

“Design and programming are human activities; forget that and all is lost.” – Bjarne Stroustrup

A comprehensive web design solution provides the means to place your humanity into the design elements of your website and may well be the ecommerce solution best suited to your need.

The Best Search Engine Optimization Tips Online

If you want to get into search engine optimization but aren’t sure how then look no further. Knowing what you need to do and properly educating yourself in a subject like search engine optimization is a key towards reaching the goals you want to achieve. So look through this article and see what information applies to you.

Make sure that your site includes a site map, which acts as an index for your website. You can choose to make the site map visible to both visitors and search engines, if you like, but it’s more important that search engine spiders can access the map. It helps them to better index your site’s content, improving your visibility.

Add your keywords into headlines and subtitles. Sometimes, it’s hard to write meaningful text with well-placed keywords, or maybe some people are just tired of it. Either way, an easy tip to work those keywords in is to use them in your page headline, and as section headers. This works especially well when you want to work in several long-tail keyword phrases. This also helps structure your content and make sure it really answers the promise of the page’s title.

Grab any information your competitors give you and use it to your advantage. Sometimes, competing websites will give you exact information about their targeted keywords. There are two common ways to find this information. One is to look in the META tag of the site’s homepage. Additionally, on some pages with articles, some or all of the keywords will be in bold.

Using descriptive verbs in your text next to your keywords will catch searches that use the same words. “Soft plush puppy” is very specific, meaning your site will end up at the top of the results far more easily as most other sites that won’t get so detailed in their search engine optimization.

If you operate a WordPress blog, the best way to handle SEO is to grab one of the server’s many plug-in options. Instead of looking around and reading articles, you can handle everything on-site. A lot of the difficult steps of the past have been automated on a site like WordPress, so tinkering with the site a little bit, can turn you into an SEO aficionado.

Don’t get involved in link exchanges where you swap with tons of sites. Exchanging links should be done between two sites, no more, so that the links created are seen as real by the search engines. They don’t see link farms as legitimate, so the time you waste getting your link on one will be wasted.

Create a great resource section to attract visitors and search engines to your site. A well-planned resource section makes your site look professional. It also gives you the appearance of being in a position of authority regarding your chosen subject matter. Keeping the resources updated and uncluttered is also important.

With all the information you learned you should have a greater understanding of how search engine optimization works and what you want to do with it. Remember that with a subject like search engine optimization you want to continuously expand your information on the subject and see what applies to you, when you do that success is sure to follow.

Sales Tax – E-commerce And Small Business

Sales Tax – E-commerce And Small Business

If an online business has a physical location in a certain state, such as a store, business office, or warehouse, it must collect sales tax from customers in that state. If a business does not have a physical presence in a state, it is not required to collect sales tax for sales into that state. This rule originated from a 1992 Supreme Court decision which declared that mail-order merchants did not need to collect sales taxes for sales into states where they did not have a physical presence.

Online shoppers who live in a state that collects sales tax are officially required to pay the tax to the state even when an Internet retailer does not collect it. When shoppers are required to pay tax directly to the state, it is referred to as “use” tax instead of sales tax.

The revenue collection agencies in most states now have some kind of formal position on e-commerce sales. Most states treat the sales in the same way they treat mail-order sales; however, you should contact your state tax agency and ask for help and information with regard to your particular business to be sure.

State governments and brick-and-mortar retailers are in the hunt for legislation to overturn the 1992 Supreme Court ruling. Missing out on tax revenue from online purchases is maddening for state governments, so expect changes in the future.

Practical example: Suzie found the perfect birthday present for her husband but can’t find them in California, so she orders the gift online from a gift shop with headquarters in Texas. The supplier has all of its facilities in Texas and collects payment in Texas. Suzie does not have to pay California sales tax (or Texas sales tax) on the gift.

A few months later, the online business opens a warehouse in California to handle its online orders for the entire country. Suzie continues to order gifts from the same company in Texas but she must now pay California sales tax.

Should Internet commerce remain exempt from sales taxes to encourage the growth of online business or should it be subject to the same taxation faced by storefront companies is not our place to decide, but it is a concern for all selling and buying online.

What You’ve Always Wanted To Know About Search Engine Optimization (3)

What You’ve Always Wanted To Know About Search Engine Optimization

In the modern era, successful businesses have successful search engine optimization strategies. To be competitive, you need to know how to achieve search engine optimization efficiently. This article lays out a few ways that you can create or modify your existing search engine optimization strategies. Follow the below advice and strengthen your business.

When you post new content on your blog or website, let your network know about it. All the major social networking websites allow you to pose links: build a friend list by adding your colleagues and customers. Every time you update your blog, post a link to your new article.

If you’re new to SEO, consider using a pre-made template for a blogging system like WordPress. These templates add professionalism to your site, which, with good content, can attract human-created backlinks. WordPress in particular also has plug-ins that do useful SEO-related things like auto-generate a sitemap for your site on demand.

Give each page its own title tag. This way, search engines won’t think every page is the same and fail to index it properly. Not to mention that it becomes easier for the reader to tell the differences between the pages as well. Something as simple as titling your individual pages can push up your ranking in the SERPs.

Don’t forget about all the tags in your HTML when inserting keywords! Name your files (CSS, images, etc.) with keywords, and use keywords in CSS tags (ID, class, etc.) Put the keywords in alt text, and in each headline you use to break up the content on your website.

Use CSS to keep your HTML pages as clean and clear as possible. A search engine spider will look for code that has a clear structure and is easy to navigate. This will make your site easier to index. You should strive to create a site that is easy to navigate.

Before you select the keywords and phrases for your website, be sure to do some research. Don’t just pick the first few words that come to mind. It may well be that what you think is obvious, is not what people searching on the Internet think is obvious. Use research tools to find out what keywords people really use.

Avoid using AJAX for your most critical content. Search engines only “see” what is in the site’s code. If an AJAX call retrieves something from the server, then it will be completely invisible to search engines. If you must use AJAX, one alternative is to create a no-frills, AJAX-free version of the site that search engines can index.

In order to get yourself noticed you should bold some of the keywords on each page of your web site. Be careful how you use them though, because using them too much is not a good thing and could be counterproductive. Once or twice per page should be more than enough.

The advice in this article provides a number of ways to efficiently achieve search engine optimization. It is imperative for businesses to have successful search engine optimization strategies, in order to be competitive in the modern era. Thus, with the tips listed in this article, you can strengthen your business.

Domain Name Relevance – WWW?

Domain Name Relevance – WWW?

Your domain name is the internet address for your unique place on the web, thus undeniably important. It creates your identify and allows you to have an internet presence, whether you are just telling the world who you are or trying to sell a product or service. IP (Internet Protocol) addresses are strings of numbers separated by dots and, although every computer on the internet has one, would be very difficult to remember. Domain names make internet communication much easier.

But domain names are especially important considerations for successful eCommerce. A name that is easy to remember, and easy to spell, can make the difference between a compelling presence on the internet and wandering around in the fog of cyberspace. Domain names are as important to the eCommerce entrepreneur as store names were to Mom and Pop Shops a century ago. They are descriptive labels that tell the shopper what to expect on the site.

Domain names need to relate to the product or service you offer. For obvious reasons, domain names that don’t apply to content have absolutely no value to the company. In fact, they can effectively shut down the cyber-shopper from considering any future business with you. Descriptive domain names draw surfers who are just ‘window shopping’ and you have a greater chance of converting them into buyers. Other eCommerce business will develop back-links to your site more readily if they can recognize you from your domain name.

Domain names, if appropriately descriptive about your service or product, are an effective branding tool. You want every shopper in the world to know about your content, and to think about you when your industry is mentioned. Branding is the way that global symbol is created. A domain name describing your business reinforces your brand and makes it easier for shoppers to remember you and return to shop on your site.

Probably most important, domain names evoke a sense of professionalism and credibility for eCommerce. Having a web site with a compelling domain name says you know enough about the real world in the 21st century to have a presence in cyberspace, to invite shoppers to visit your site and to offer viable products and services to cyber-consumers. You are willing to relate with the international community and identify your place on the web and in the global market.

Search Engine Marketing-How it Differs from Search Engine Optimization

Search Engine Marketing-How it Differs from Search Engine Optimization

Search engine marketing is a set of marketing methods used to increase the visibility of a website in search engine results pages. Types of search engine marketing include; search engine optimization, pay per click, paid inclusion, and social media optimization. Search engine marketing differs from search engine optimization which is the art and science of making web pages attractive to internet search engines.

Non-profit organizations, universities, political parties, and the government can all benefit from search engine marketing. Businesses that sell products and/or services online can use search engine marketing to help improve their sales figures.

Some of the goals of search engine marketing are to develop a brand, generate media coverage, and enhancing a reputation, and to drive business to a physical location.

If you do not feel confident enough to try your own search engine marketing there are several companies that will be able to help you out for a price. If you decide to go with a search engine marketing company take your time and shop around, find a company that really suits your own businesses search engine marketing needs.

Stay away from companies that promise top rankings. Most companies that promise tope ranking are more interested in your money then they are in keeping your business. Quite often this type of company will charge you top doller, spend a few days making sure your website has a few basic requirements and that is the last you hear from them. This type of search engine marketing company is not really interested in repeat customers.

Tread carefully around companies that promise first page rankings on the major search engines like Google and Yahoo. Make sure these companies are talking about sponsored listings and not just natural listings. Companies that are only after natural listings traditionally charge a large monthly fee, using a small portion of the money on sponsored listings, and pocketing the remainder.

The false promise most commonly used by shady search engine marketing companies is the money back guarantee. Generally if you read the contract very carefully you will lean that these companies have a very strange idea of major search engine. Companies that have a money back guarantee typically don’t deal with the search engine movers and shakers like Google and Yahoo, instead they use small obscure search engines that are hardly ever used.

The Search Engine Marketing Professional Organization (SEMPO) was created in 2003 to offer the public educational resources about search engine marketing and to also promote search engine marketing. Currently SEMPO represents over 500 global search engine marketing companies. Sempo is happy to offer their resources to the public for free. SEMPO has offers search engine marketing training courses for any and all interested parties who would like to expand their knowledge of search engine marketing. SEMPO’s objectives are to teach search engine marketing strategies, techniques, and successful practices, to increase the availability and quality f its professionals, and to offer training courses that will help to establish a benchmark for search engine marketing. The cost of a SEMPO training course can range anywhere from five hundred dollars for a fundamentals of search marketing class, to over two thousand dollars for an advanced search advertising course.

Ecommerce – Flex Those Marketing Muscles

Ecommerce – Flex Those Marketing Muscles

John (or Joan) Q. Citizen probably don’t think of how certain decisions in the business world affected them. The primary thing most are concerned with is making sure they have enough money to pay the bills.

Gas prices rise, but they don’t automatically think of the higher grocery prices they would soon be paying. They just knew things were tighter now than they have ever been.

Unions demanded more money, but they didn’t automatically think of how that might affect the price of their next car or airline ticket they just hoped the car would last a little longer or a great deal would come along.

However, when you work on a new business startup in a world called ecommerce you begin to take notice of the pebbles tossed in the pond you swim in. Suddenly it is much easier to see the ripples those pebbles create and you brace for the aftermath of the wake because there will be a wake.

If you’re going to be in business ecommerce is a wonderful place to launch because overhead is often much less than a traditional brick and mortar store and you likely have fewer employees than a traditional store counterpart.

You may discover, however, that your marketing plan needs a ‘flex’ mode. This means the things you sell online may require certain shifts in marketing depending on regional or national economic indicators.

For instance, let’s say …

1. You sell decorative outdoor lighting fixtures.
2. Your marketing plan has you developing content based on developing pleasing lighting for the home.
3. New housing starts are down and new home purchases are light.

In this scenario there will likely be customers who would be looking for lighting for a home they own and want to improve it for reasons you may have stated in your online content. However, what if you ‘flexed’ your marketing ideals and re-pitched the product as a way of improving the value of a home an individual may want to sell? This could have a profound impact on your ability to boost sales.

You are selling the exact same product, but you recast the product to conform to a real need – selling houses. This need is expressed behind closed doors and at the local coffee shop. It ultimately is translated to the general business climate. There may come a time when you revise your approach once more, but that’s one of the best things about ecommerce, you can recast your sales approach when you need to.

Some of the very dismal things that may be happening in the business world around you may present marketing tools you just haven’t used yet.

When it appears the economy may have dealt a blow to your marketing objectives take some time to investigate if there may be new opportunities in a shifted marketing strategy. Sometimes adversity can allow ecommerce to flourish in new soil.

Look for any and every advantage to marketing your product in light of changing circumstances. Change doesn’t always have to be a bad thing.

Accepting payment at your ecommerce website

Accepting payment at your ecommerce website

To have an online store, the easiest way is to find some open source ecommerce script. For example oscommerce or zen-cart shopping cart. Get these script setup on your web hosting.

To accept payment online, its either customer pay through your website, or route customer to payment gateway website and make payment. Selecting which one, will depend on your needs and budget.

Having third party merchant is easiest and lowest cost. You could sign up with 2checkout payment processing or paypal or verisign payment processing. And route customer to the link provided by them. Customer will make payment at those provider webpage, and once its done, customer will return back to your website.

Be sure to pick only those famous third party merchant provider, don’t trust those that you found online and offering incredible low cost and no fees solution. Who knows, you will never get your money at the ends.

Either you can find a web hosting provider that offers merchant account as well, and they will handle all the integration work for your ecommerce store. For example you can visit ixwebhosting and their merchant account section. More review found here and its good to have expert taken care of the payment solution if you are unsure of what to do.

Ecommerce: How Payment Gets From Here To There

Ecommerce: How Payment Gets From Here To There

We’ve all heard the children’s song, ‘Dem Bones’.

The foot bone’s connected to the leg bone,
The leg bone’s connected to the knee bone,
The knee bone’s connected to the thigh bone,
The thigh bone’s connected to the back bone,
The back bone’s connected to the neck bone,
The neck bone’s connected to the head bone,

This same concept can be applied to ecommerce. For those who may not fully understand how ecommerce works let’s try this:

The Consumer’s connected to the Internet
The Internet’s connected to the Transaction Server
The Transaction Server’s connected to the Processing Network
The Processing Network’s connected to the Customer’s Bank

Now, let’s look the other side of the equation.

The Merchant’s Website’s connected to the Internet
The Internet’s connected to the Transaction Server
The Transaction Server’s connected to the Processing Network
The Processing Network’s connected to the Merchant’s Bank

Both the consumer and the merchant are connected to the ecommerce shopping cart through similar channels, but like blood pumping through a body the consumer follows the links from checkout to confirmation and the information flows through the Transaction Server, Processing Network and customer bank before it flows back through to the seller through the Transaction Server, Processing Network where the money is deposited in the merchant’s bank. This entire process only takes a few seconds.

The good news is all reputable shopping cart systems rely on encrypted technology to preserve the integrity of the online purchase. This means that a customer’s credit card information is not in danger of being confiscated and used by a third party.

This is important because the success of ecommerce relies heavily on privacy and security. A reputable shopping cart system is a must for any serious web store.

The truth is, all your client really wants to be sure of is the safety of their information, the reputation of your business and if the transaction was complete. They may never know or even care how exactly it is accomplished, but the use of a secure shopping cart, the attention to the reputation of your firm and the use of autoresponders to alert the customer to the completion of the sale will be necessary for positive ongoing client relations.

You’ve worked hard to provide a quality product at a competitive price. You’ve worked to optimize your site for search engine success and you’ve added knowledge-based articles to your site – so to use a football cliché, it would be a shame to drop the ball so close to the end zone. Make sure you have a secure shopping cart for present and future customers. They may just thank you by coming back.