Online Stores and e-commerce stores should not ignore the importance of SSL Certificates to gain maintain online security.

Online Stores and e-commerce stores should not ignore the importance of SSL Certificates to gain maintain online security.

It is possible for every piece of data to be seen by others unless it is secured by an SSL Certificate. Your customers won’t trust your web site without it.

Why does an Online Store would need SSL Certificate?

If you have an e-commerce website or an online store, you definitely need an SSL certificate!
• Ecommerce websites typically require a buyer to sign up on the website before he can buy online. The website gathers customers personal data and hence it should have an SSL
certificate to guarantee the safety of their details and information.

• SSL Certificates help you secure online payments. Most of the visitors now expect security as a part of any e-commerce website so that they can safely make a purchase and provide their personal details and credit card numbers, they anticipate all the details provided by them over the Internet should be confidential and secure. Thus, SSL Certificate is as essential for any website as taking a Domain before developing a website.

• Enable you to boost your visitor conversion rates – increasing your profitability from the same level of traffic.
SSL Certificates help you increasing the conversion rates by providing an extra/added security feature on your site. You can hold back all those customers who would have left your website for trust and security related reasons

• Capitalize on the branding of the certificate provider and instill confidence in the customer – Retailers have an opportunity to capitalize on the brand power of the certificate provider itself to inspire consumer confidence and trust. The leading SSL certificate providers offer additional value added services in the form of site seals and trust indicators to further enhance the credibility of the retail site. As more and more retailers provide positive trust indicators on their web sites, so consumers are becoming more accustomed to and therefore relying upon those indicators. The strongest branding opportunity comes from the leading providers such as SSLGenie, whose branding adorns many of the top retail sites.

Consequences of not deploying an SSL on your website –

To run a successful online business its very important to create trust in your customers and visitors, Your visitors will only make a purchase after they feel that their details (Credit card information and personal data) will be in the safe hands. Thus for e-businesses, the key is to maintain trust for visitors and customers. And if you are not installing SSL Certificate, you may have to face following consequences –

• Your prospective customers will go to your Competitors.
• If the visitors will not find the trust indicators (SSL Certificates), they may loose the whole confidence in your brand, products and services, and this may degrade your goodwill.
• Customers may reject or deny to buy from your website and may not pass their confidential information like credit card details to you.
• It may decrease your visitor conversion rates and may effect your over all profitability
• Non Availability of SSL may have negative image of your business.

SSL (secure sockets layer) is a communications protocol which is now the global standard for security. SSL creates an encrypted link between a web server and a web browser to ensure that all data transmitted remains private and secure.

Optimize Your Website For The Best Results

A business should not underestimate the power of its website to increase its reputation online, bring in new customers and make sales. Using search engine optimization is the best way for a business to maximize the potential of its website. This article has tips on some quick and easy ways to do that.

When you set up your WordPress blog you MUST use keyword URLs instead of numbers! p=243 doesn’t tell Google what your page is about, but having WordPress insert some or all of the title into the URL will show Google that those keywords are important. This will bring far more traffic, so implement it!

Search engine optimization is one of the best ways to get your content seen on the web. This can help you gain new traffic to your webpage, allow you top search engine rankings, and even boost sales if you are selling on your site. There are many benefits to SEO.

Select which inbound links you want. If a website is associated with a spam, you do not want to see your business listed there. Typically, getting an inbound link from a website that gets more traffic than yours should help you. Concentrate your efforts on getting links from websites that rank higher than yours.

Take care when using your social media presence to boost your main site’s PageRank. The data you provide on your social media pages (e.g. Facebook and Twitter bios) should dovetail with the main keywords of your website. This establishes a relationship between the two that can help improve the positioning of both your social media presence and your main site.

If you are having a hard time writing good content and optimizing your blog or website at the same time, you have to make a choice. You should probably focus on writing quality content and worry about optimization later. If your site looks like a long series of keywords, no visitor will ever come back to it.

If you want to include keywords in your URLs, you should use hyphens between them. This will make it easier for search engine spiders to recognize different keywords, allow your visitors to read the URL and understand what the page is about. Make sure you use hyphens instead of underscores.

To encourage searchers to click on your site, make sure that you choose a relevant meta tag for every page of your website. The meta tag is the brief description that appears under your title on the search engine results page, and without it, people may not know what your site is about.

Check your bounce rate and lower it as much as possible. Your bounce rate is how quickly someone clicks into your site and then leaves. Search engines interpret a high bounce rate as a signal that your website was not helpful when searching on that keyword. This damages your standing in the SERPS.

As stated at the beginning of this article, search engine optimization is very important for a business to be successful online. A business can meet its goals by using search engine optimization to enhance its website and its rank in the search engines. Applying the tips in this article will help to do that.

Building a web site for your home based business

Building a web site for your home based business

It is possible to make money online, running your business from home. But to be able to do this, you have to have a web site. Most people starting up a home based business will try and build their own, that’s fine if you know what you are doing but can reflect very badly if you don’t. Home based business web sites, need to be professional looking but not overly flashy!

Some work from home opportunities include a web site when you sign up but if starting a new business, consider either one of two options.
1) Pay someone to build your web site for you. Look around you, web sites can be purchased at low cost these days.
2) Use a Free template or paid for template. Web site designers work from home too and are happy to work for low fees to get their own home business of the ground.

Make sure your web site is consistent.

Your customers will want to see a consistent web site layout. They don’t need to know that you are working from home so a professional, well laid out easy to navigate web site is a must. Most users will make an impression of your site in seconds. The difference between a good looking site and a bad looking site is a potential lost sale.

If you run an e-commerce business from home, don’t try and build the shopping cart yourself. Use a third party product like PayPal, particularly good for selling a few products and well respected. Payment processors like PayPal take care of your Data Protection requirements and leave you to get on with promoting your internet business.
Third party software
With a small investment, you can purchase a complete shopping cart or if you are on a tight budget, you could use an open source e-commerce product. Either way if your home based business sells a lot of products, why try and re-invent the wheel!

Paid host or free host?

Don’t make me laugh! A years internet hosting with your own domain name costs less that taking someone out for dinner. If you don’t make this one investment, then why bother starting a business at home? Owning a domain adds professionalism to your business. How many www. web sites have you seen, that are successful online businesses?

How much does it all cost?

Hosting your new web site and fitting it out with e-commerce might cost you less than a $100 per year. This depends how many products you sell and how much of the work you are prepared to do your self. But be realistic know your limitations and know when to ask for help! Reference point

Good luck working from home.

How To Increase Your Website’s Search Engine Rankings

You can think of a website like a young heavyweight boxer. The more experience this boxer gets and the more wins under his belt, the higher he climbs up in the ranks, until he’s the number-one contender or even the champion. As he continues to climb, his fan base picks up. This can be your site, if you use the proper SEO tips in this article.

When choosing good keywords for your website, you should look for keywords that a buyer would use. Use product or brand names, or keyword related to a problem or a solution, for instance sentences starting with ‘how to’. You can easily track which keywords leads people to your website and create similar keywords.

When you set up your WordPress blog you MUST use keyword URLs instead of numbers! p=243 doesn’t tell Google what your page is about, but having WordPress insert some or all of the title into the URL will show Google that those keywords are important. This will bring far more traffic, so implement it!

If you use URL shorteners when posting to social media or other sites, make sure you receive credit for the link traffic in the search engine. This means selecting a link shortening service that uses 301 redirects. Otherwise, the link shortening service itself will receive credit for traffic that’s actually going to your site.

Aside from quality content, the best way to optimize your website’s ranking in a search engine is with quality external links that point to your website. While search engines do take the number of links into account, the quality of the links is also important. For example, avoid inconsequential link farms and aim for links that are relevant to your business.

Write and submit articles to article directories. Not only will this increase your exposure and give you multiple platforms to express your expertise in your field, the link to your site in the author resource box will result in higher search engine rankings for your site. If someone uses your article from a directory, that’s even better.

When trying to search engine optimize your blog posts, make sure that you focus on the title tag independently from the overall blog title. This will cause both to be associated seperately but together in a way that will instantly cause it to be brought up in searches and increase your websites page rankings.

Focus on finding other popular sites with a similar idea and create an opportunity for inbound links. These inbound links will increase the incoming traffic from these sites and continue to boost your ranking on the larger search engines. You should never spam or harass other site owners, but most times they will not mind helping you set up as long as you are fair and link back.

The boxing analogy we used at the start of this article is very poignant. The internet is an extremely hard-hitting place and unless you’re employing the proper SEO tips and tactics, your site will inevitably be down for the count. So make sure you’re using this advice, in order to go forward, instead of backward.

Domain Name For Sale – 3 Tips And More

Domain Name For Sale – 3 Tips And More

Many savvy online business owners know that buying an existing domain name can give them an immediate boost in website traffic. Most of these domains have already had a website set up and are receiving traffic so if you buy it, you basically have a business in a box. The trick is knowing where to find a good domain name for sale as well as what makes a good domain name.

Despite what some people say there are still good domain names to be had. It’s simply a matter of finding the right keyword combination. There are two schools of thought as to whether or not you have to have a .com domain name. Some people say absolutely yes while others think a .net is just as good. You have to make that determination for yourself based on your business.

When you start your search for the perfect domain name for sale there are some things you should take into consideration:

1. Make sure the domain name doesn’t have any extra words. Domain names that have words like ‘best’ or ‘easy’ etc. These are filler words and they make the domain name less valuable (though, depending on how much traffic the domain is getting and the strengths of the other keywords in the domain name, it might still be a good name to buy it really just depends on the price).

2. How much traffic does the domain get on a monthly basis? If you are searching for a certain domain name that is rich in keywords, the website associated with that domain should be one in your niche so you should be able to benefit if that domain gets a lot of searches. Getting built in traffic can be a great benefit from buying an existing domain name.

3. Sometimes it just makes sense to buy a new domain name that has no traffic or website. This option is especially a good one for anyone who has a limited budget. You can buy a brand new domain name for around ten dollars and then you can brand it yourself. It will take more time but it will be less expensive.

The most important thing to remember is that you do not want to rely on a free blogging platform like WordPress or Blogger for your domain name. It’s imperative to the long term success of your online business that you have your own domain name for two reasons.

For one thing, with the free sites, you don’t actually own anything. Not much of a foundation for a long term business. And two, you are subject to the (ever changing) rules of the company that is hosting your website such as WordPress or Blogger.

The first step in your quest to find a domain name for sale is to figure out how much you can spend. Than find online domain auction sites and look at the offerings. Don’t overspend thinking that you can turn around and resell it. Buying a domain is a lot like buying a home, if you overpay for it in the first place, you won’t make much when you try to resell it.

Fulfillment And Shipping Concerns For Online Business

Fulfillment And Shipping Concerns For Online Business

Imagine your online business is getting one thousand orders in a month. I know, it’s a good problem to have. It means that you are doing a good job selling, and now it’s time to fulfill the orders. Doing a great job at selling is not enough to make a business a real success. If you are failing at fulfillment, all the sales in the world will not be able to save your business.

The key to fulfillment is communication. Your customers have to be informed about the time it takes to ship an order; about the time it takes to deliver their order. Your fulfillment details should be posted on your website close to your shipping policy.

Once your customer has placed her order, she wants to know how soon she can expect it. Clearly post your order processing time during the checkout process. The promise of quick fulfillment might help you close more sales.

If you are a sales oriented person, fulfillment might not be the highest priority process on your list. It is quite possible to destroy a business with lots of sales and poor fulfillment. During the early years of e-commerce, poor fulfillment has ruined many businesses.

Online order tracking should be part of your fulfillment strategy. Once customers place their orders, they are anxious to know how soon their products will arrive. As a result, you may receive a phone call or an e-mail inquiry for each order. To support so many requests, you might need to hire additional personnel. Instead, your fulfillment system should e-mail shipping tracking numbers. In addition to providing the service through e-mail, your website should have a “track your order” area where customers can track their orders once they have entered their order numbers. Making order tracking easy can save your company money and improve customer satisfaction.

Shipping is a hotly debated topic. Everybody has an opinion on the matter. Should you offer free shipping or not depends on several factors such as your competitive situation, your product, your profit margin, and you unique selling proposition. It is a business decision that you have to carefully consider. About 60 percent of e-commerce businesses regard “free shipping with conditions” as their most successful marketing tool. However, don’t jump on the bandwagon and start offering free shipping without understanding its impact your bottom line.

10 Social Power Linking Tactics To Increase MLM Blog Traffic

10 Social Power Linking Tactics To Increase MLM Blog Traffic

The popularity and ranking of your blog is directly correlated to the number of sites linking to it. In-bound links to your blog tell the search engines what they will find when visiting your site. This article discusses ten Web 2.0 social power linking tactics that will help you significantly increase traffic to your MLM blog.

Web 2 marketing tactics can easily create serious MLM blog traffic. This could be anything from a few hundred visitors to several thousand visitors. You must update your blog content consistently to generate repeat visitors.

Use social bookmarking sites by setting up bookmarks and submitting stories and articles. Do not spam.

The real impact of social power linking comes when you build a bigger asset base by having our content show up in far more places than just our sites alone.

Here are ten cutting edge tactics to profit with social power linking to increase MLM blog traffic.

1. Submit articles and posts to

Install a toolbar button when you sign up and you can “Like” or “Dislike” any site or page you want. You can mark up your pages, and also vote for other sites in your niche for research purposes.

2. Submit articles and posts to Digg.

Digg is easy to use, and if your blog is on WordPress, you can add a plug in so your readers can actually submit your articles to Digg.


This Digg-style site will also help you get traffic. It takes less than a minute to submit your articles here.

4. IM News

If you have marketing related content, make sure to submit to IM news often.

5. Develop lenses and other remote “satellite” pages with good, original keyword optimized content One key to social power linking lies in Squidoo lenses.

6. Make it easy for outside parties and social media sites to link to your content. Link baiting, track backs and always consistently posting useful and original content will draw readers. If you have a WordPress Blog, use the Tagalize It plug in to create Technorati and IceRocket links.

7. Make bookmarking or social tagging easy. Put a “delicious this” text link at the bottom of a post, and a Digg button at the top of the article.

8. Start participating in social power linking right away. Start blogging on your own. Visit leading forums and join the discussion.

9. Users to your site that contribute noticeably to the site’s content and audience should be recognized and rewarded. You will keep these valuable community members on your site, and you gain visible advocates of your site to outside members.

10. Reward inbound site links. The more inbound links your blog and site generate, the better. Create a permalink to use and cite them on your blog This simple act of acknowledgment will generate much good will and links.

Social power linking is a relatively new and yet powerful way to quickly generate inbound links and traffic to your MLM blog. Follow these essential tactics and you will see a gig increase in traffic leading to more enrollments in your business.

3 Ways You Can Generate Cash Using Google Adsense

3 Ways You Can Generate Cash Using Google Adsense

In many webmaster forums, you are likely to come across this question: “How can I make money with Google Adsense?” Google Adsense is arguably the most popular pay-per-click advertising program today. Many webmasters are earning considerable money by displaying Google Adsense on their sites.

Yes, it is very possible to make money with Google Adsense. There are several effective and proven ways you can do this. The best part is that they are not complicated ways; they are in fact very simple and easy to implement. Of course, exactly how much you make from Google Adsense largely depends on how much effort you put into your sites. Don’t fall into believing that you can make money from Google Adsense overnight. Like other types of work, you need to spend time as well as have the commitment and perseverance.

With all that said, you will learn three effective ways you can generate cash with Google Adsense — through niche sites, forums and blogs.

Niche Sites: Targeted Market Equals Targeted and Higher Adsense Clicks

The word “niche” is today’s buzz word. A niche is a specific market you want to focus on. If you are in the antique business, exactly what kind of antique do you deal with? Are you in the antique furniture business? antique dolls? antique cars? That’s your niche.

Niche websites are sites that are focused on very specific markets or audience. Instead of a broad category, you narrow down into a target market or audience. For instance, a guitar website can be further made specific and focus on Fender Stratocaster guitars. People who are into Fender Stratocaster guitars are your target audience. Google Adsense ads that appear on this particular niche website appeal to your target audience and visitors. By being specific, you can generate higher clicks to your Google Adsense, which translate to higher Google Adsense earnings.

If you want to maximize your Google Adsense earnings, put up several niche websites instead of one website devoted to a broad category or topic. Instead of putting up a website about cars, put up several small websites focused on car repairs, care restoration, antique cars and such. By narrowing down your website’s focus, you can attract targeted visitors who are likely to click on your Google Adsense ads.

Forums: Placing Google Adsense Ads that Stand Out

Do you run a highly active forum or online discussion board? If your forum receives a lot of traffic and has many members who regularly participate in online discussions, you can monetize your forum pages by inserting Google Adsense in them. While forum users are known to be “ad blind”, you can insert Google Adsense codes smartly.

For instance, you can make your Google Adsense ads stand out by using very bright colors. On niche sites, it is recommended that your Google Adsense ads blend in with the site. In online forums, however, you can make money with Google Adsense by making the ads stand out. You can also make Google Adsense appear after a certain number of posts. Many forum owners have discovered that Google Adsense ads placed at the bottom of the last post on every page generates a lot of clicks.

Blogs: Easy to Monetize with Google Adsense

Today, many are able to establish an online presence and have their voices heard. They do this by creating and maintaining their own blogs. In the last two years alone, literally hundreds of thousands of blogs have cropped up. Blog software like WordPress and blog networks like Blogger make it easy for anyone, even the least techie, to set up his or her own blog and make money from it. There are bloggers who are reportedly making four-, five- and six-figure yearly income just by placing Google Adsense on their blogs.

Since Blogger is owned by Google, people with blogs on Blogger can easily integrate Google Adsense into their account. Even if you don’t have an account with Blogger, you can still make money displaying Google Adsense ads on WordPress-powered blogs hosted on your server or third-party host. Blog software like WordPress have Google Adsense plugins. This means you can easily insert Google Adsense ad codes in your blog posts with just a click of a button.

To make the most out of your Google Adsense ads, it is recommended that you place a Google Adsense unit after each of your blog posts. If you are posting a long article, consider placing a Google Adsense unite in the middle of the article. And if you technically inclined (or you aren’t afraid of a challenge), you can insert Google Adsense codes into your blog template. Do it this way and your Google Adsense ads will display on all your blog pages.

There you have it — three ways you can generate cash from Google Adsense. Niche sites, forums and blogs are only three of the many ways you can make money from Google Adsense. If you are new online, start with a blog. Create an account on and test out the waters. As you become comfortable and acquire more technical skills, you can advance to creating niche sites and starting your own online forums and monetizing with Google Adsense.

Commerce Internet Business-Online Stores A Sign Of The Times

Commerce Internet Business-Online Stores A Sign Of The Times

With times being what they are, namely tough, more people are trying to find ways to keep their heads above water. For many, that means trying to find ways online to make money. There are actually a lot of different ways you can make money online. One very popular method is an e
commerce internet business.

This is generally the term used to describe and online store or even an online mall. Think of Amazon or Overstock. These sites sell many different types of products. While the average person could not hope to compete with these other sites, they can still make quite a bit of money online.

For most people, the best chance of making any real money online is to not go too broad in their business. For example, instead of trying to sell sporting goods, for example, why not try to sell heart rate monitors.

Obviously, this is just an example, but you get the point. You need to be able to “drill down” into a smaller sub section of your chosen market. This sub section is also referred to as a niche. Finding a profitable niche is the best way to really make some money online.

The truly successful e commerce internet business owner will take the time to learn as much about their chosen market as possible. Finding out just what your customers are looking for and just as importantly, how they are looking for it, can help you outpace your competitors. If you find that there seems to be a big market for heart rate monitors, for example, and you take the time to figure out the best method to get your website in front of that market, you will make money online.

So, step one is to figure out what your best niche market will be. Once you’ve chosen the market you would like to explore, you need to investigate that market and see whether or not there is enough customers to make you the amount of money you want to make.

One way to do your market research is to look at what the competitors in your chosen markets are doing. If you find that there aren’t any competitors don’t make the mistake of thinking you’ve found the goose that lays the golden egg.

It’s extremely unlikely that you’ve actually found a brand new niche. It’s more likely that your competition has come to the conclusion that their isn’t enough interest in your market to make any money. Better keep looking.

Once you find a great niche, and you know it’s a great niche because there is a lot of competition, you can then do more research to see what they are doing to get customers. One great way to do that is to go to the search engines, type in the keywords you think people are searching for and see if your competitors are placing ads for those terms. if they are, it’s likely that that keyword term is a good one for you to target too.

An e commerce internet business can make you a lot of money. But please don’t make the “newbie” mistake of thinking all you need to do is put up a pretty website and the orders will flood in. It’s not nearly as hard building a business online as it is offline, but if it were that easy, everyone would be rich.

Mission: Aggression

Mission: Aggression

Aggressive Internet Marketing Made Possible

Aggressive internet marketing means full-blown marketing and promotions that exceed any businessman’s expectations. A business needs fierce internet marketing. No more, no less. But to make it low cost? Is that even possible? How can something so aggressive be affordable?

Luckily, you can avail of inexpensive aggressive internet marketing if you just look hard and good enough. Be keen and alert and know what’s going on in the online industry. The following questions will help you discern if your chosen internet site to do the marketing fits the bill.

1. Does the company offer free website design?

Even if you know your HTML, it is still more advisable if a professional team does it for you. Some internet marketing sites offer free web design to make sure that your site’s needs are met. It’s a must that marketing is integrated to the web design. If the company requires you to pay more than fifty bucks for the web design, then so much for straight-forward internet marketing! Look somewhere else!

2. How many keywords does your web site cater to?

Having too many keywords or key phrases to focus on will make your page ranking drop. Creating smaller web pages with content that emphasizes only a few keywords will serve Internet marketing endeavor better.

3. How search engine-compatible is your website?

Internet marketing is coined “aggressive” only if it is a hundred percent search engine-compatible. There are about 10 major search engines online and your site has to work accordingly with them. Find out if your internet marketing site is expert on search engine optimization.

4. Do you know your competitors?

Affordable aggressive internet marketing pushes your business forward by taking note of your competitors. Analysis and evaluation of the competition is mandatory to figure out your shortcomings and advantages over them. If this feature is excluded from your internet marketing plan, you’re getting a mediocre deal.

5. How efficient is the monthly marketing plan?

Usually, you’re asked to pay a monthly fee for the marketing plan. For a marketing plan to be efficient, it must zero in on the following things: webpage development, link exchanges, web content, updates and technical support. Of course, also included are the standard SEO, competition analysis and keyword density.

If you’ve procured the right answers for the previous questions, then you can finally say: “Now that’s low cost aggressive internet marketing.”